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Chief Marketing Officer (CMO)

New York, NY, USA | National Debt Relief, LLC

  • Industry:
    Financial Services
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    10-12 years
Job Description:
56 people have viewed this job

The Chief Marketing Officer (CMO) is an exempt, executive position, responsible for all marketing operations of the company including lead acquisition, sales enablement, communications, retention, and brand development. This executive leads a team of enthusiastic, analytical, and passionate marketing professionals to develop, execute, and optimize the marketing strategy. We are looking for someone with a history of brand development and proven ability to accelerate company growth leveraging the latest marketing strategies and technologies. This role goes beyond traditional marketing tactics to generate awareness, educate the consumer on the viability of our service, and in turn drive the consumer to take action and engage the brand.

Principal Duties and Responsibilities

Lead the full marketing strategy and have accountability over development, execution, and optimization across all channels including paid and organic search, display, email, social, TV, radio, direct mail, and affiliate marketing.

Communicate with the leadership team and key stakeholders to execute lead generation, sales enablement, and retention-based marketing campaigns that align with and deliver against business goals.

Develop and execute social media, content, and communication strategies to further our public relations and community engagement. 

Identify, forge, and grow strategic marketing partnerships.

Build a highly efficient and capable team of marketing professionals.

Define the competitive marketplace and evolve our brand awareness through strategy development and brand building tactics.

Lead research and development into new marketing tactics and strategies while improving current systems.

Establish key metrics and manage goals while leading the improvement of our pipeline for sales.

Establish framework for all marketing activity, tracking results and reporting progress with management.

Develop segmentation, competitive analysis, market intelligence, salesforce effectiveness, strategic planning and revenue retention and growth.

Qualifications

A completed BS degree in Business, Marketing, Advertising or other related discipline.

Minimum experience required 10+ years of professional experience in a leadership marketing role.

Experience building and executing brand awareness and public relations campaigns.

Experience in a fast-growing company with a track record of delivering big results.

Highly proficient and effective communication skills

Ability to utilize data analytics to deliver insight and identify opportunities for growth.

A strong record of developing successful, innovative and cost-effective marketing campaigns.

Punctual and ready to report to work on a consistent basis.

Travel up to 25 percent of the time.

Excel in a fast-paced environment.


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