Chief Marketing Officer
Maidstone, United Kingdom | Richemont
Job Description:58 people have viewed this job
The successful candidate will be a senior marketing leader with a proven track record in leading marketing strategy and execution and driving growth.
Customer intelligence and insight: build depth of customer understanding and empathy and ensure that our marketing experiences exceed customer expectations and needs.
Brand Strategy: Definition of brand values and beliefs and responsible for execution across all consumer touchpoints.
Grow awareness of the Watchfinder brand in key markets: Build out a framework that enables us to clearly articulate what our brand represents globally but also how this should be localised.
Campaign Management & Planning: Plan and deliver high impact brand campaigns across all consumer touchpoints, working across the marketing matrix to deliver co-ordinated campaigns.
Brand Advertising: Creation of brand advertising strategies and the development of creative campaign ideas.
Media Planning: Oversee planning for traditional media channels and digital/programmatic
Demand Generation: Lead the implementation and management of Watchfinder performance campaigns; paid search, display, paid social and affiliate marketing.
Capability Development: Work closely with internal and external resources to build out our online marketing capabilities in order to improve the effectiveness and efficiency of our campaigns
Demand P&L Ownership: Achieving all key performance targets for the performance channels, including revenue and ROI
CRM & Loyalty: Build on our success in developing long-lasting relationships with our customers
Inspiring Content Marketing: Build a multi-faceted content strategy which spans SEO, Social, PR and Editorial and which allows us to provide inspiring and credible perspectives on pre-owned watches.
Measurement and effectiveness: Focus on assessing the impact of all initiatives and build optimisation plans to enhance ROI. Build investment cases to support future investments or recommend alternative investment strategies.
Who are you?
Exude creativity, innovation and entrepreneurial spirit. With the ability to wear the commercial hat
A passion and fascination with eCommerce marketing ideally, with 10 years of experience in Performance & Brand Marketing. Delivering significant results in an online retail environment
Commercially focussed and driven with the ability to work towards metrics and manage budgets
Proven track record of leading marketing strategy and execution across multiple high-growth countries with deep cultural awareness in those markets
Demonstratable experience of senior-level stakeholder engagement in a large, corporate environment
A true leader, with a passion for team development and growth
Strong Analytical skills - the ability to break down and solve complex problems.
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