Chief Marketing Officer
San Francisco, CA, USA | ThirdLove
Industry:Internet / Online Media
Job Description:140 people have viewed this job
Do you want to lead marketing at one of the fastest growing consumer brands in the country, with the ability to positively impact millions of women on a daily basis?In this newly created position, the Chief Marketing Officer (CMO) will be an innovative leader with creative, analytical, and strategic acumen coupled with the strong business intellect necessary for taking the ThirdLove to the next level.This is a unique opportunity to build upon an already highly respected brand and amplify and scale its reach and connection to women, everywhere.
The CMO will be accountable for building and driving an A+ team and helping achieve annual revenue targets. The ideal candidate will possess tremendous leadership and communication skills and have a proven track record in innovative and traditional campaigns across a broad spectrum of marketing channels. This person will play an important role on ThirdLove’s leadership team and will work collaboratively across our businesses and functions.
Own the vision, strategy, budget and execution for all marketing initiatives
Lead Growth Marketing, Brand Marketing, Customer Marketing, OmniChannel Optimization, PR/Comms & Partnerships, and Creative to ensure consistent and flawless execution of the ThirdLove brand across all customer touchpoints.
Drive the vision for team growth and create an efficient organizational structure, providing leadership, inspiration and coaching to all teammates
Optimize a substantial brand and performance marketing budget across digital and traditional channels ensuring the right media mix, attribution and efficacy
Responsible for the continuous development of ThirdLove’s differentiated brand and voice to increase awareness, loyalty, uniqueness, and relevance
Lead the team in consistently striking the balance of process and rigor versus speed and flexibility
Build strong relationships with all respective counterparts including Design, Product Management, Engineering and Data Science/Analytics and provide clear communication across the entire organization
15+ years of senior marketing leadership experience, as head of marketing/CMO at a rapidly growing consumer-facing brand with a focus on scaling
Outstanding leadership and people management skills with the ability to successfully motivate and challenge a team of talented and creative people at all levels of the organization
Highly analytical; able to make data-driven decisions and establish effective metrics to approach marketing strategy and spend
Deep knowledge of attribution models and media mix marketing
Possess a strong work ethic with a drive to succeed
Ability to process a vast amount of information and understand and prioritize competing business needs
Ability to work in a fast-paced environment where continuous innovation is critical
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