Content Marketing Manager

New York, NY, USA | Ivy Exec

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    Business Development
    Marketing
  • Experience:
    3-5 years
Job Description:
167 people have viewed this job

ABOUT IVY EXEC

IvyExec.com is a leading online platform for successful business professionals. With over 1.7 million global business leaders within our membership, Ivy Exec partners with organizations that wish to gain visibility to this highly sought-after, high caliber demographic. Our Corporate and University clients include MIT, INSEAD, SalesForce, Deloitte Consulting, Nielsen, and others. Ivy Exec has been recognized by Inc. Magazine as one of the fastest growing companies in the US for 3 consecutive years.

ABOUT THE ROLE:

We’re looking for a Content Manager to join our growing team.Based in our HQ offices in Midtown Manhattan, our Content Manager will work closely with our marketing, technology and internal business team leaders to deliverimpactful contentfor our clients and users.

A LOOK INTO THE ROLE AND RESPONSIBILITIES

The Content Marketing Manager is responsible for all content marketing activities, including the planning, execution, and distribution of content to our 1.7 million members.

The ideal candidate has strong experience with:

Blog management and optimization

Content planning and development, including:

Blog posts

Long-form articles

Webinars

Social media posts

Image editing/creation

Managing a team of freelance writers

Content distribution, including:

Email newsletters

Organic search optimization

Social media

Site analytics and conversion tracking

As Content Marketing Manager, you should perform well on deadlines and be detail-oriented. Strong communication and writing skills are essential, as is knowledge of current trends in content/inbound marketing.

We are looking for someone to take ownership of our content marketing activities and grow all aspects of our member funnel from acquisition to retention. KPIs include: new user acquisition, pageviews, time on site, and premium member conversions.

THE REQUIREMENTS (AND WHY WE WANT TO WORK WITH YOU):

You have 3-4 years of content experience, with specific experience in digital, social media, and marketing

You are fluent in:

WordPress (or similar CMS)

Google Analytics

Google Keyword Planner (or equivalent tool)

Email automation software

Photoshop/Canva (or equivalent)

Webinar hosting software

You are flexible and can quickly adapt to shifting requirements

You’re skilled at balancing unique client requests with the needs of the business

You’re a self-starter who can manage multiple projects and tight deadlines with ease

Additional Experience that will make you stand out:

Experience with a paid subscription/gated content model.

WHY YOU’LL LOVE US

You’ll get to work on content that will be seen and used by millions of people.

We believe in nurturing an environment where good ideas can come from anyone.At Ivy Exec, you’ll be part of a collaborative team that is working towards helping our clients achieve their goals.

Our founders believe transparency is important. In HQ team meetings we discuss Ivy Exec strategy, the latest company goals, and we open the floor tonew ideas.

We believe that our people are our future!We have created initiatives to drive investment in our people:personally and professionally.