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Digital Media Director

Edmonton, Canada | DDB Worldwide Communications Group

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
  • Experience:
    5-7 years
Job Description:
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As a digital leader in our thriving Edmonton office, you will work within our integrated media team, overseeing digital media buyers and PPC specialists. In the role of our senior strategist, you will consult with clients, maintaining a strong knowledge of their business needs and objectives, and developing innovative and effective digital media strategies. You’ll also oversee and assist with the planning and execution of media plans, from campaign setup through to optimization, analysis and accounting.

What you’ll bring to the position:

6+ years’ experience in a digital planning/activation role in a media or advertising agency or client-side team

Demonstrated ability to deliver impactful, large-scale digital media strategies

Deep knowledge of paid media platforms and technology including Facebook, Google, Bing, Twitter, LinkedIn, various DSPs and ad servers

Determined to validate data and prove out CPA and ROI, experience with attribution and ROAS analysis

Analytical ability to extract insights from data and relate the “story” back to client’s business goals

Excellent presentation, communication and interpersonal skills

Proven ability to manage a fast-paced, fluctuating workload, while mentoring and supporting team members

Experience with any of the following a plus: e-commerce, marketing automation solutions, DMPs

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