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Director, Activation Strategy (Paid Social for PMX)

New York, NY, USA | Digitas Health

  • Industry:
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
Job Description:
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Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis Sapient and Publicis Health. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media Exchange (PMX) delivers sustainable, transparent, competitive advantage to Publicis Media clients and agencies.  This is done through the consolidated strength of our agencies, deep understanding of our client drivers, leveraging scaled investment, marketplace innovation, strength in partnerships and intelligence.  


Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.

We treat our people and our clients with respect, transparency and honesty.


This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.


True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

The Director, Activation Strategy will be an expert in the paid social space with a thorough understanding of key consumer touchpoints across paid, owned and earned social. The Director must be able establish and foster client relationships on consultancy engagements. A self-confident, extroverted style that can enliven, engage and positively impact individuals and groups is essential. The Director should have a thorough understanding of all major social platform capabilities and be able to translate complex technical concepts to non-technical audiences. The Director will also work collaboratively with internal stakeholders, agency teams, and strategic partners, to create integrated solutions that solve client challenges.


  • Lead social activation programs for full accountability to clients during the course of an engagement – managing the execution and timely, satisfactory project delivery

  • Deep understanding of the paid social space to deliver against business outcomes

  • Curate first-to-market client driven solutions – inclusive of activation support, collateral development, and testing frameworks

  • Develop social activation use cases and review client deliverables for quality and ensure that recommendations are sound and viable

  • Establish and foster relationships with assigned clients, building trust and facilitating smooth and timely exchanges

  • Oversee evaluation of existing social activation practices for strategic client accounts to ensure best practices are observed

  • Identify opportunities within assigned engagements for incremental project work as well as broader services opportunities

  • Stay abreast of industry trends and advise on the use of emerging social networks (Reddit, Tik Tok, etc.) based on client priorities

  • Ability to manage a team of high performing individuals

  • Understand and effectively communicate Publicis Media Consulting’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts


  • 7+ years’ experience in paid social media, with an emphasis in social activation (minimum 4 years trading experience)

  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred.

  • Extensive familiarity and past experience with project-based client work

  • Strong verbal, visual and written communication skills, particularly in blending analysis and narrative to create compelling slide presentations and business proposals

  • Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings

  • Passionate about working in an extremely fast-paced and demanding environment

  • Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments

  • Extensive experience in campaign management and optimization across Facebook/Instagram, Twitter, Snapchat, LinkedIn, and Pinterest.

  • Advanced knowledge of 3P measurement capabilities and restrictions within the primary social partners

  • Detail-oriented with the ability to coordinate and lead projects across multiple teams and functions

  • Ability to articulate complex concepts in a clear manner

  • Advanced content development skills with extensive PowerPoint experience and attention to detail

  • Team oriented, approachable and viewed as coach and mentor to others

  • (+) Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large data sets, analyzing reporting and identifying trends

  • (+) Comfortable working with large data sets, analyzing reporting and identifying trends

  • (+) Experience leveraging two or more PMD platforms (4C, Amobee, Brand Networks, etc.)

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