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Director / Associate Director - Patient PrEP Marketing

Foster City, CA, USA | Gilead Sciences

  • Industry:
    Pharmaceutical / Biotech
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
Job Description:
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• Supports the DTC Promotions Marketing strategy and manages key strategic and tactical planning for HIV Prevention/Truvada for PrEP; reports to the US Senior Director of PrEP Marketing, DTC Promotions

• Oversees the development and implementation of marketing strategies, messaging and tactics directed toward diverse Consumer populations at risk of HIV – including men who have sex with men, heterosexual women and transgender individuals - incorporating health literacy and adult learning principles

• Demonstrates command of traditional and non-traditional Consumer marketing channels, including TV, print, digital, social media, out-of-home and CRM.

• Provides leadership and support to direct reports and develops, coaches and manages performance of the team

• Collaborates closely with HIV Treatment and Franchise Leads to ensure alignment on marketing direction and coordinated efforts for the success of the HIV Business Unit

• Partners with cross-functional partners across the organization to identify synergies, solve business problems, and optimize overall DTC efforts.

• Effectively manages multiple agency partner relationships to ensure appropriate support for DTC marketing team

• Supports Senior Director on new product launch strategy and planning for Consumers

• Closely manage and achieve promotional and media budget targets for assigned programs

• Develop and deliver presentations to a range of internal (executives, US leadership team, sales) and external audiences

• Ensure compliance with all relevant laws, regulations and policies


• High performing in-line/strategic marketer with the ability to align on a vision and collaborate across diverse internal and external stakeholders.

• Strategic thinker with innovative mindset and ability to make critical decisions and recommendations among a range of strategic choices.

• Must have an entrepreneurial mentality and be confident working within a fast paced and challenging environment.

• Adept at forming and maintaining a strong partnership with cross-functional teams.

• Proven leader/manager of direct reports, keeping their growth and development top of mind as a key factor in team success

• Demonstrate successful pharma/biotech patient/community marketing with an understanding of expense budget planning, tracking and measurement/ROI.

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.

Specific Education and Experience Requirements 

• 7+ years of pharmaceutical experience.

• A minimum of 3-5 years in product marketing or advertising focused on Consumers or patients is preferred

• Bachelor’s degree in marketing or related fields required.

• Proven leadership and management experience preferred.

• Demonstrated understanding of Consumer marketing fundamentals, promotional strategy, and commercial policies and practices required

• Previous experience in marketing, market research and/or advertising/communications agency experience recommended.

• Strong understanding of financial management and expense budget planning and tracking.

• Must be fluent in conversational and written English

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