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Director, Brand Marketing

Boston, MA, USA | High Liner Foods

  • Industry:
    Consumer Products
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
60 people have viewed this job

High Liner Foods is North America's largest marketer of frozen, value-added, seafood products — a family of passionate people and strong brands with a dedicated vision of "Reimagining Seafood to Nourish Life" for more than 120 years!

Our secret to success is simple. It’s our people. We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within, fostering individual capacity for leadership with personalized training and development plans for all employees.

The Director, Brand Marketing owns all the aspects of brand building at High Liner Foods. A highly consumer centric individual, she/he is passionate about understanding the consumers’ needs and desires and has a natural talent towards transforming insights into powerful brand strategies and plans. The Director, Brand Marketing understands how to connect with the consumer today in a meaningful way and navigates with confidence the current complex media environment. At the same time, she/he acts like a business owner, delivering high quality work on time while fostering a team culture biased towards results achievement.

Accountabilities and responsibilities

  • Develops the strategy and provides organizational thought leadership for the Retail US branded business

  • Leads development of consumer-centric programs, initiatives and innovation pipeline

  • Develops portfolio architecture, proposes way to rationalize and harmonize range complexity

  • Leads the work with agencies partners to develop messaging, creative assets, consumer and shopper programs

  • Provides leadership of and develop high performance Retail Marketing teams

  • Works in close relationship with internal partners and the cross functional teams

  • Monitors the performance of various marketing channels and campaigns to understand the impact of campaigns on purchasing behaviors and brand equity

  • Works closely with the Digital & Ecommerce team to develop most effective ways to reach the target consumers and with the Data & Insights team to gain deep understanding of the consumer, markets and trends

  • Works closely with the Product Development team to develop successful brand innovation

  • Works in close partnership with the Sales Planning team to develop category stories, channel strategies, pricing, and forecasting  


  • 7+ years of progressive work experience in marketing, CPG experience preferred

  • Demonstrated ability to develop and execute a business plan, possess marketing creativity

  • Demonstrated leadership and sound decision-making ability with track record of achieving results.

  • Ability to inspire and drive internal teams with a sense of urgency.

  • Must have demonstrated knowledge of all aspects of the marketing mix and sound understanding of the current trends in consumer acquisition techniques (digital, content creation, user experience, etc).

  • Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives

  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines

  • Excellent written and verbal communication skills

  • Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements

  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills

  • High attention to detail and quality standards

  • Travel to High Liner Foods offices and plants, customer meetings, within North America will be required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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