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Director Client Growth, TV Networks

New York, NY, USA | VideoAmp

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
  • Functions:
    Business Development
    General Management
    Marketing
  • Experience:
    7-10 years
Job Description:
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The Director of Demand Growth, TV Publishers is responsible for driving incremental growth for VideoAmp and our TV Publisher clients and to further the adoption of VideoAmp’s alternative currency and measurement solutions.In this role you will work closely with VideoAmp’s demand teams to understand the levels in which each customer group (brands, hold cos. & independent agencies) are adopting alternative currency and measurement solutions.You thoroughly understand the challenges VideoAmp’s solutions are solving so you can clearly articulate those challenges and solutions to the TV publishers.  


The Director of Demand Growth, TV Publishers has a clear understanding of the linear and digital landscape from the lens of a media publisher.They can clearly articulate opportunities and challenges facing media publishers and align those opportunities and challenges to VideoAmp solutions and services.This role supports the TV Network sales team to identify growth areas within the industry, our clients business, and the VideoAmp 


The Director of Demand Growth has media strategy expertise in how the media ecosystem functions, an understanding of the future of measurement, and what it will take for our clients business to compete and thrive.This role is focused on expanding the VideoAmp footprint, driving clear ROI to our clients, and elevating their business through VA solutions.


Duties and Responsibilities:



  • Effectively develop relationships within multiple teams within large media companies like NBCU, Viacom, and Discovery. 

  • Expertise in industry trends and TV publisher’s business and how VideoAmp is positioned to drive impact

  • Experience driving transformational sales and product growth within large, matrixed organizations

  • Experience building Sales Growth Strategy plans and execution / impact

  • Builds strong relationships and credibility with internal (product, engineering, sales) and external stakeholders (sales, research, operations).

  • Works with enterprise sales and account management to build thorough account plans and define measurable goals to track success. 

  • Performs other related duties as assigned by management.


Required Skills:



  • 7+years of experience driving Sales and Strategy growth across TV / Publishing / Agencies / Ad Tech

  • Effectively analyze market trends and client needs and align customers with relevant opportunities 

  • Consistently identify and expose opportunities for the sell side to engage in meaningful transactions with our clients

  • Meet specific retention and growth quotas 

  • Proven track record of growing a book of business

  • Proven ability to successfully navigate complex organizations 


Desired Skills:



  • Thrives in a demanding, fast-paced environment. Adapts quickly and drives results despite frequent and significant operational changes.

  • Entrepreneurial spirit - ability to work independently and in a strong team environment, and to deliver on detail as well as strategy.

  • Passion for media and the future of the industry

  • Excellent communication and presentation skills.

  • Analytical and negotiation skills, particularly at executive levels.

  • Excels in navigating a highly collaborative and highly matrixed environment.


Perks:



  • Unlimited paid time off each year

  • Company sponsored health, dental and vision benefits for you and your dependents

  • Annual vacation, childcare and pet-care stipends

  • Access to state-of-the-art fitness classes and personal trainers to promote your well-being 

  • Progressive approach to paid parental leave

  • Epic personal and professional growth opportunities


About: 


At VideoAmp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. VideoAmp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries. This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. Come and join us!


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