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Director Corporate Strategy Proposal Strategy

Denver , CO, USA | Anthem

  • Industry:
    Information Technologies
  • Position Type:
  • Functions:
    Strategy
  • Experience:
    7-10 years
Job Description:
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Responsible for Market and Competitive Intelligence (MCI) and Data Analytics for Anthem’s Government Business Division (GBD). Leads a team of 10+ associates to provide information and insights to enhance our competitive position in the Medicaid, Medicare, and Federal Government Services business segments. The team’s efforts directly support Government Business growth strategy and capture including Medicaid and FGS RFPs and Medicare bids. Primary duties include:


Conducts and communicates regular market and competitor analyses to inform decision-making and drive competitive advantage in opportunities

Must be able to synthesize vast sources of detailed data into concise, actionable presentation materials to senior leaders

Conducts in-depth strategic/market research. Provides analytical and strategic development support including the analysis and synthesis of business technical and government documents with a high attention to detail

Conducts “deep dive” analysis of scoring information and competitor RFP responses to support future improvements and mining of competitor capabilities

Identifies, evaluates, develops, and tracks pipeline of growth opportunities across multiple GBD lines of business (including but not limited to Medicaid and FGS)

Produces wide range of daily, weekly, monthly, quarterly, and ad hoc reports and communications to a variety of internal audiences, including industry and competitor news, trends, competitor capabilities, opportunity updates, earnings/SEC material analyses, and pipeline reports

Provides and updates growth pipeline source data and talking points to inform quarterly earnings calls and other investor-facing activities

Conducts external competitive intelligence via secondary research and work with various internal stakeholders in the health plans, government relations, product, business development, and other SMEs to gather and disseminate knowledge and ensure it is incorporated into RFP responses, growth planning and product development efforts

Coordinates RFP protest activities working closely with legal counsel

Develops and continually improves numerous interconnected libraries and databases to track ours and competitors’ RFPs, submissions, capabilities, profiles, and varied other intelligence


Supports the Medicaid and Federal RFP process from pre-capture to post-submission

Pre-Capture phase: Monitor, research, and report on the competitive landscape of all health plans and growth opportunities for all markets

 Capture phase: Conducts a detailed competitive landscape review for the opportunity analyzing gathered intel from secondary research, local insights and a Win the Bid Survey; Develops SWOT in collaboration with local market and key stakeholders; Continues to monitor, research and report CI to the Capture team throughout the entire Capture phase; Focuses efforts on capability and proof point identification that ghosts the competition, meets the customer's objectives and solves customer pain points

 Live Bid phase: Conducts a refresh of detailed competitive landscape for the RFP kick-off; Provides key data points that reflect experience, performance and knowledge of the population and providing up to date membership counts by product and population; Focuses efforts on new CI that could provide a shift to the competitor landscape

Post-submission phase: Conducts an analysis of bid scoring to verify accuracy; Works with several members of the MCI team to conduct a CI Deep Dive of the competitor responses; Shares insights with GDs/SCDs/Health Plans in multiple forums and collaborates on gap and strength areas


Supports the Medicare bid process with a variety of market and competitive analyses including competitive landscape, AEP growth/sales reporting, value-added benefits analyses, enrollment reports, STAR ratings analyses, and other materials to assess and enhance competitive positioning

Works closely with senior management health plan leaders and broad cross-functional staff

Hires trains coaches counsels and evaluates performance of direct reports.


Qualifications


Requirements: 


BA/BS in Business Health Management Marketing Journalism Communications or a related field; 7 - 10  of experience in business development proposal management or related including 7  of management experience working knowledge of publicly funded health care programs project management experience; or any combination of education and experience which would provide an equivalent background. 

 preferred. 

Ability to travel up to 15% of the time.


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