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Director, Demand Generation

Sunnyvale, CA, USA | The Muse

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    IT / Information Technology
  • Experience:
    12-15 years
Job Description:
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The Director of Demand Generation will own our demand generation strategy, plan and execution. We are looking for a results-oriented individual with proven expertise and passion for modern data-driven demand generation and account-based marketing practices and technologies. This is an opportunity to scale a demand generation function and make a huge impact for a growing company. The successful candidate will have a proven track record of developing and executing impactful B2B marketing programs with a focus on ABM in the Fortune 500. This role requires someone who is equally strong at strategy and planning, as well as hands-on execution.

What You Will Accomplish:

Create and own our demand generation and ABM strategy.

Work closely with Sales, Digital Marketing, Content Marketing and Product Marketing to align on strategies and tactics for reaching new markets, landing and expanding in top named accounts, and reporting insights across programs.

Develop and executive demand programs such as events, webinars, email marketing, sponsorships, content syndication and lead nurture.

Provide recommendations / point of view on optimal marketing mix, messaging and tactics for generating new leads and accelerating prospects.

Develop and manage marketing attribution models and reports to drive data-informed decisions.

Own metrics and reporting for all digital efforts including lead generation, conversion rates, pipeline contribution and awareness metrics.

What You Will Bring:

12+ years of experience developing and executing strategic B2B demand generation and ABM programs to technical buyers at large enterprises.

Exceptional communication and collaboration skills, both at the executive level and with cross-functional peers.

Ability to uncover marketing insights from attribution models, customer database analysis, historical data, funnel reporting, and other sources of customer insight.

Implementing and managing testing and optimization programs.

Experience identifying and managing the right portfolio of agencies.

Strong analytical skills, and proven track record in continually optimizing performance.

Experience marketing Software as a Service solutions is preferred

Experience in IT security, threat intelligence, or cybersecurity is preferred.

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