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Director Digital Marketing

San Francisco, CA, USA | Delta Dental

  • Industry:
    Insurance - Health & Life
  • Position Type:
  • Functions:
    General Management
    Marketing
  • Experience:
    10-12 years
Job Description:
81 people have viewed this job

This job is responsible for creating, leading and measuring the implementation of digital marketing strategy across the Enterprise. The primary goal of this role is to turn business objectives into marketing technology and data solutions, and lead execution of these programs across segments and target audiences. This role will oversee several departments and is the Marketing leader for the Marketing Technology stack, reporting to the VP of Marketing.


RESPONSIBILITIES


• Sets enterprise digital marketing strategy and annual operating plans in collaboration with segment marketing and cross-functional partners


• Leads our digital marketing transformation and related technology strategy/implementation to meet evolving customer needs


• Builds, scales, optimizes and evolves a strategy for acquisition and retention across all digital marketing channels including email, SEM/display, web and other platforms


• Demonstrates creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals


• Owns digital support efforts for other departments and encourages strong collaboration and teamwork to execute cross-departmental initiatives


• Develops and manages an annual operating plan and budget for the digital team; identifies variances and takes corrective action as appropriate


• Through digital marketing leadership team, manages day-to-day operations that adhere to long-and short-term goals, aligned to enterprise strategy and priorities


• Oversees key digital communication channels (email, search, web, etc.), leading efforts to produce relevant and engaging communications that result in measurable action


• Maintains and leverages knowledge of emerging digital marketing technologies and trends


• Actively manage bench of talent by forecasting talent gaps, building a plan to close talent gaps, and prioritizing development of team through regular coaching


QUALIFICATIONS


• Minimum of 10 years of related experience


• Minimum of 5 years of supervisory experience, with increasing responsibility


• Bachelors degree in a related field required


• Digital Marketing leadership experience required


• Experience driving digital transformation and technology implementation


• Healthcare industry knowledge and experience preferred


• Accustomed to managing a high volume of campaigns in parallel 


• Superior strategic and analytical skills required


• Strong initiative and demonstrated organizational planning and project management skills


• Experienced at leading leaders and coaching/mentoring with proven ability to develop talent


• Extensive knowledge of marketing core concepts and technology applications


• Energetic self-starter skilled at digital transformation execution


Base Pay Information


The national base pay range is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. $145,000 - $298,800


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