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Director - Growth and Commercialization: esports

Redwood City, CA, USA | Electronic Arts

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    Business Development
    General Management
  • Experience:
    7-10 years
Job Description:
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This Director will be joining my new team to help us build the Commercial aspects for EA’s Competitive Gaming Division.EA’s Competitive Gaming titles include fastest growing video game of all time, the newly launched APEX Legends, as well as the established, dominant sports titles of EA SPORTS FIFA and EA SPORTS Madden.Over time, this set of titles is likely to expand further.With Competitive Gaming viewership booming, we have the opportunity to nurture viewers, turn them into real fans, and create the business and revenue elements of sport around them.This is a young part of the huge video game industry, and we are at the forefront of shaping it, and building it into the future.It is a very exciting time to get on board and help us build and grow it all.”

We are looking for humble and driven team members who are passionate about video gaming, competitive gaming and growing a business.We want a person who will innovate and lead the industry into the future.We are setting up a global team to drive the entire fan ecosystem for EA’s current and future competitive gaming titles.We need great talent, great minds, and great people to lead us into a very bright future.

The Director of Growth and Commercialization is key to building our nascent team’s business and our internal and external partnerships.He or she will help us build our business and our internal and external partnerships. 

Drive multi-faceted growth opportunities:This leader’s influence will drive several aspects of CGD’s business.We will look to this person to help as we explore and plot a path forward for different competitive structures and partnerships and as we explore how to best grow our audiences, working in collaboration with other internal EA teams

Internal Partnership: This person will take the lead for our CGD team in working closely with our internal partner, the Global Brand Partners (GBP) team to build revenues and capabilities into the future.Work together with GBP to find ways to drive incremental revenues.Help design and build improved global sponsorship partnerships, intelligence and capabilities.  

Form future partnerships:Lead and support conversations around future partnerships. Ability to lead the discussions with partners to push progress towards a deal forward. Develop compelling data analysis, materials and lead discussions to excite potential partners about what we are doing and why they should partner with EA. 

Foundation information and insights:Work across the Commercialization areas to gather and synthesize internal and external information to help inform our decisions and approaches.Turn this into compelling, persuasive insights to help us drive growth.

Ongoing planning:This person will help put together a long-range plan for the Commercialization Sponsorship and other growth initiatives and make sure that they remains dynamic in a rapidly changing environment

International:Over time, international efforts will become more and more important, and this role may be involved in supporting those initiatives

Required Work Experience and Skills:

Experience: 8+ years in video game industry, traditional sports and/or esports is required. 

Experience in forming partnerships and negotiating deals with external entities.Experience with business development, business affairs and supporting analysis

Understanding of the sponsorship sales process, either direct selling, or being a significant part of the sponsor partnership cycle is an advantage.Understanding of sports sponsorships is important

It is also beneficial to have experience across any of the following: digital media, marketing / audience development, sports business, video games, or competitive / esports gaming, in a business-oriented role

Traditional sports experience a plus

Excellent communication and project management skills

Ability to independently accomplish work

Analytical, quantitative

Digital savvy

Presentation Skills. Experience in creating and delivering persuasive, clear, concise presentations

Information gathering skills. Experience with online research, social media research, intuitive and creative in finding information

Internal collaborator.Much of our work is done with other groups within EA

Education: Bachelor’s degree. MBA preferred

Key attributes:

Smart, creative problem solver

Passionate, committed

Hard-worker, self-starter, ability to work independently

Strong influence skills, persuasive

Adaptability, flexibility


Attention to detail

“Get-it-done” attitude

Strong business acumen

Friendly, great teammate

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