The Director, Insights and Analytics leads the insights and analytics strategy and deployment for the company, turning Consumer & Operator Insights into a core organizational competency.

• Directs and owns end-to-end process and consumer & operator journey analytics in support of customer inspired business insights


• Leads business decisions grounded in consumer/shopper/operator understanding and brand building fundamentals.


• Directs the team that measures impact and performance of brand marketing campaigns, including business metrics, incrementality, and revenue impact


• Owns the execution of the marketing budget and initiatives in the area of data and insights working in collaboration with the brand team.


• Leads campaign data governance, A/B testing performance, etc. and provides timely insights on program KPIs (Target Efficiency, Client Acquisition, Omnichannel revenue).


• Identifies improvements related to performance metrics to drive integrated analytics strategy


• Leads the team to develop deep dive analysis to understand category dynamics, trends, competitor performance, etc.


• Partners closely with marketing directors to provide analytics and to design experiments that will help quantify the impact of various growth strategies and tactics.


• Drives a culture of consumer centricity, insight generation and analytical thinking.


• Leads and owns the relationship with various research partners such as IRI, NPD, Google Analytics, consumer research institutes, media partners, etc.


• Recommends best approach and research partners based on the objectives defined in the marketing strategy.


• Directs the team in developing recurring reports and scorecards for various internal and external purposes.

Must haves

• 8+ years of progressive work experience in marketing research, consumer insight and marketing data management


• Bachelor’s degree in business, marketing, advertising, communications, or a related field


• Proven experience in leading and management of large data sets with high dimensionality and complexity


• Strong marketing analytics expertise – ability to offer insights in campaign optimization, etc. across marketing programs and tactics as needed.


• Extensive experience in syndicated data and vendor tools i.e., IRI or Nielsen, NPD, etc.


• Robust experience working with strategic internal and external partners including leading research agencies


• Strategic expertise in testing hypothesis and selecting statistical methods to deliver actionable insights


• Proven ability to translate data in clear recommendations for the senior and executive team


• Managerial experience. International experience is a plus


• Excellent written and verbal communication skills


• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills


• High attention to detail and quality standards