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Director, Insights & Analytics

Portsmouth, NH, USA | High Liner Foods

  • Industry:
    Consumer Products
  • Position Type:
  • Functions:
  • Experience:
    7-10 years
    10-12 years
Job Description:
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The Director, Insights and Analytics leads the insights and analytics strategy and deployment for the company, turning Consumer & Operator Insights into a core organizational competency.

  • Directs and owns end-to-end process and consumer & operator journey analytics in support of customer inspired business insights

  • Leads business decisions grounded in consumer/shopper/operator understanding and brand building fundamentals.

  • Directs the team that measures impact and performance of brand marketing campaigns, including business metrics, incrementality, and revenue impact

  • Owns the execution of the marketing budget and initiatives in the area of data and insights working in collaboration with the brand team.

  • Leads campaign data governance, A/B testing performance, etc. and provides timely insights on program KPIs (Target Efficiency, Client Acquisition, Omnichannel revenue).

  • Identifies improvements related to performance metrics to drive integrated analytics strategy

  • Leads the team to develop deep dive analysis to understand category dynamics, trends, competitor performance, etc.

  • Partners closely with marketing directors to provide analytics and to design experiments that will help quantify the impact of various growth strategies and tactics.

  • Drives a culture of consumer centricity, insight generation and analytical thinking.

  • Leads and owns the relationship with various research partners such as IRI, NPD, Google Analytics, consumer research institutes, media partners, etc.

  • Recommends best approach and research partners based on the objectives defined in the marketing strategy.

  • Directs the team in developing recurring reports and scorecards for various internal and external purposes.

Must haves

  • 8+ years of progressive work experience in marketing research, consumer insight and marketing data management

  • Bachelor’s degree in business, marketing, advertising, communications, or a related field

  • Proven experience in leading and management of large data sets with high dimensionality and complexity

  • Strong marketing analytics expertise – ability to offer insights in campaign optimization, etc. across marketing programs and tactics as needed.

  • Extensive experience in syndicated data and vendor tools i.e., IRI or Nielsen, NPD, etc.

  • Robust experience working with strategic internal and external partners including leading research agencies

  • Strategic expertise in testing hypothesis and selecting statistical methods to deliver actionable insights

  • Proven ability to translate data in clear recommendations for the senior and executive team

  • Managerial experience. International experience is a plus

  • Excellent written and verbal communication skills

  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills

  • High attention to detail and quality standards

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