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Director, International Media

Santa Monica, CA, USA | Starz

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
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Key Responsibilities:

•Work with the International Marketing team to establish an overall marketing strategy for STARZ originals and STARZPLAY acquisition shows for all international markets

•Manage media budgets, including territory allocations and media mix recommendations on a

•quarterly basis

•Consult on show briefs and go-to-market decks outlining international content strategies

•Identify and execute unique marketing opportunities that drive word of mouth, awareness and acquisition

•Work collaboratively across US, creative, social, media and publicity teams to champion

•international ideas and execute global integrated activations and strategies

•Work with international analytics lead to establish KPIs and develop a reporting format/cadence to ensure optimization across wholesale and retail partners

•Lead paid media campaign strategy with our wholesale partners (Amazon, Apple, Bell Media, etc…). This includes consulting on budgets, creative and title allocations

•Vet and onboard international media buying agencies

•Ensure that all worldwide digital campaign assets are built for international needs that allow for scale and localization for each market

•Create, review, and provide feedback/direction on creative assets for video, digital and out of home media

Experience & Skills:

•Bachelor’s degree in marketing or related field or relevant qualification and/or experience

•Minimum of 8-10 years experience in media planning with heavy focus on digital marketing

•International Marketing experience highly preferred

•Demonstrate extensive experience of marketing, preferably integrated media and analytics

•Language proficiency or deep cultural knowledge of countries is preferred

•Excellent organizational skills and attention to detail

•Ability to manage multiple concurrent projects and meet tight deadlines

•Extensive knowledge of digital creative, international campaigns and digital marketing best practices

•Experience marketing for cable and/or digital networks, OTT work a major plus

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