Director, Key Account Marketing
New York City, NY, USA | CBS Corporation
Industry:Media / Entertainment
Functions:Accounting / Control
Job Description:82 people have viewed this job
The Director of Key Account Marketing leads the development and execution of SHOWTIME acquisition and retention strategies for Key Accounts across on platform and media channels. The ideal candidate is a passionate and experienced marketing and media expert and has a strong background in digital and paid media, excels at marketing analytics and has a proven record of managing efficient and effective marketing and advertising campaigns. This individual will have outstanding client facing skills and work seamlessly with sales and Key Accounts to guide strategy to drive Showtime subscriptions and retention.
Strategy, creative development, execution and reporting of Key Account marketing programs/campaigns.
Oversee the direction and development of integrated partner marketing campaigns and creative to successfully grow awareness, trial, conversion and retention of Showtime subscribers
Plan all partner media placements (earned and purchased) each quarter to ensure that creative and messaging work together to complement the larger Showtime campaign
Oversee the monthly planning, targeting and flighting of all on-device media (banners, screensavers and pre-roll), including takeovers and themes; test and optimize creative based on KPIs
Write marketing/creative briefs to establish strategic direction for media buys
Ensure Showtime and partner goals are aligned in all co-branded media efforts
Track weekly performance of creative, test and optimize creative based on KPIs and analyze campaign results
Analyze monthly on platform results and present key learnings Proactively identify partnerships and/or integrations for incremental business opportunities
Attend weekly partner meetings, quarterly Key Account business reviews and quarterly performance review/planning meetings.
Manage a group of highly skilled individuals and be responsible for their talent development and growth
Coach staff in development of marketing expertise, project management skills, media strategy and general business skills
Shape and form big ideas that meet best practices and deliver marketing campaigns that help achieve business goals
Advance the partner relationships by maintaining rapport and trust; be a leader that partners look to for strategy and the team looks to for guidance
Effectively communicate and collaborate with other cross-functional teams (Subscription Marketing, Product, Program Marketing, Promotions, etc.)
At least 6 years of customer acquisition marketing or related experience, preferably in entertainment, media, publishing or subscription-based business.
Experienced data-driven marketer capable of conception, developing and executing performance-based marketing and advertising programs to achieve customer acquisition and retention goals
Digital media and advertising experience, including knowledge of drafting creative and media briefs and a deep understanding of various digital ad units across all digital platforms; experience with performance media including Amazon, Search, SEO, Display, Social and advance analytics.
Outstanding verbal and written communication skills and presentation skills with sharp ability to simplify complex concepts and convey actionable solutions.
Flexible, strong manager that can think creatively, strategically and quickly and thrive in a cross-functional capacity within a dynamic, high-energy, rapidly changing environment.
Ability to deliver sound strategy that aligns to partner and Showtime business goals
Exceptional analytical skills, specifically ability to assemble and interpret data, create executive summaries and deliver actionable business insights
Computer Proficiency (Strong Word, Excel and Power Point skills a must; Adobe Photoshop, Acrobat, InDesign and Illustrator preferred)
Must be able to work outside of normal work hours as needed
Willingness to travel (10%)
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