Director / Lead Marketing Specialty Generics
Princeton, NJ, USA | Dr. Reddy's Laboratories Ltd
Industry:Pharmaceutical / Biotech
Job Description:74 people have viewed this job
The Director / Lead Marketing, Specialty Generics will develop marketing strategies for the generic injectable portfolio, have overall product management responsibility for assigned product portfolio and work closely with the sales team, contracts group, supply chain management and other cross-functional departments, to drive business growth and achieve both revenue and market share targets for assigned products. This position will report into the Head of Marketing.
Develop and implement generic injectable product strategies, have product management responsibility for both assigned in line products and new product launches.
Develop product forecast, both volume and financial, for assigned new products to enable evaluation of potential opportunity as well as production planning.
Coordinate on new product prioritization, filing, pre-launch and launch, monitor the filing to launch process, participate in key pre-launch meetings. Lead the development and execution of commercial launch strategies including pricing and customer offers along with sales team to ensure prioritization and successful launch of the right products.
Review on a regular basis product pricing versus market pricing and recent price changes; make changes to the pricing grid and specific product prices as required; work with various groups to review and agree on new price.
Responsible for developing the financial forecast of the assigned product portfolio for the annual budget and quarterly estimate process.
Monitor product performance trend versus budget and estimate, provide insight and comments on the variances, and proactively drive product performance
Analyze external environment, market trends, and customer behavior to guide demand planning and provide inputs on supply planning.
Develop appropriate product promotion strategy and plans.
Bachelor’s degree in Marketing or Business Major; MBA preferred.
Demonstrate strong leadership, sound decision making, influencing, and negotiation skills
5-7 years of generic pharmaceutical marketing experience in product management. Generic injectable experience a plus.
Deep understanding and insight of customer & competitor behavior, promotion process, product management and pricing.
Good communication (written & verbal), financial, and interpersonal skills.
In-depth knowledge of secondary market research (e.g. IQVIA, Symphony)
Good computer (MS Office Suite), analytical & problem-solving skills
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