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Director, Marketing Communications

Tyler, TX, USA | NRHA

  • Industry:
    Non-Profit / Social Enterprise
  • Position Type:
  • Functions:
    PR & Communications
  • Experience:
Job Description:
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Under the direction of the system's VP of Strategic Marketing and VP of Communications and Public Affairs and the Trinity Mother Frances president and CEO, the Director will plan, budget and implement marketing, advertising, branding/signage, communications and PR tactics to increase/maintain the value/perception of the brand and grow health care and retail services. The Director will be responsible for overseeing Trinity Mother Frances executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.

The Director must have strategic reasoning skills and a deep understanding of the local health care market, as well as the ability to work with a variety of key stakeholders to direct and inform Marketing/Communications campaigns and activities. The Director must monitor market dynamics and the competitive landscape to achieve a competitive advantage, as well as to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.

The Director is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and CHRISTUS Trinity Mother Frances Associates. The Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Director is called upon to make significant judgment calls in relation to events and materials that represent CHRISTUS Trinity Mother Frances positively and consistently, and to speak on the ministry's behalf.

Bachelor's degree in communications, public relations, marketing, business or related field required. Master's degree preferred.

Proven track record working in a matrixed, collaborative environment working with multiple stakeholders.

Demonstrated ability to problem solve and be supportive/innovative in the process of change; strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality.

Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction.

Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.

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