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Director, Marketing Communications

Tyler, TX, USA | NRHA

  • Industry:
    Non-Profit / Social Enterprise
  • Position Type:
  • Functions:
    PR & Communications
  • Experience:
    10-12 years
Job Description:
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Work with system Marketing/Communications resources and Hospital Trinity Mother Frances president and CEO to create and implement effective Marketing/Communication plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve.

Work with system Marketing/Communications teams to creatively incorporate all available and appropriate tools and resources, including but not limited to strategic marketing plans, media/public relations, advertising, internal communications, publications, crisis communications, special events, digital and corporate identity and branding into an organized, articulate and multi-faceted program.

Directly oversee Hospital Trinity Mother Frances executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.

Monitor market dynamics and competitive landscape to achieve competitive market advantage, and to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.

Adhere to and help implement Hospital Health's new brand standards, which direct things like image choice, messaging and tone, and font and icon selection, to create a consistent Hospital brand in the market and across the system.

Provide strategic direction in the areas of communications and public relations, brand management, internal and external marketing and communications services for all components of the ministry.

Oversee and hold direct reports accountable for achieving determined success metrics and KPIs.

Collaborate across departments to achieve plans and fulfill KPIs.

Ensure effective control of marketing/communications results, and ensure that achievement of objectives falls within designated budgets.

Represent Hospital Trinity Mother Frances Marketing/Communications on various internal committees and task forces, as requested.

Manage and maintain vendor relationships, as appropriate to responsibilities.

Fulfill other duties assigned.


Bachelor's degree in communications, public relations, marketing, business or related field required. Master's degree preferred.

Proven track record working in a matrixed, collaborative environment working with multiple stakeholders.

Demonstrated ability to problem solve and be supportive/innovative in the process of change; strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality.

Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction.

Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.

Ability to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents.

Highly organized and detail-oriented with excellent project management skills.

Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor.

Ability to effectively engage, manage and grow a team of direct reports.

Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs.

Ability to work extended hours on occasion, including some weekends and evenings.

Ability to prioritize work, with little supervision, set priorities, create schedules and meet deadlines. Must be able to work rapidly, under pressure, and with frequent interruptions.

Ability to handle confidential information responsibly.

Familiarity with Tyler market and local health care politics preferred but not required.

Ten or more years of progressive leadership experience in marketing, corporate communications and public/media relations including a solid understanding of digital technology, industry trends and overall knowledge of media landscape.

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