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Director, Marketing

Atlanta, GA, USA | Comcast

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
105 people have viewed this job

Responsible for managing and directing the overall Marketing and Sales

effort in a multi-system environment as it relates to the deployment of

new products and enhancements. Assists Marketing leadership with

business planning in order to lead the Marketing team in preparing the

department budget. Ensures that communication of current initiatives,

promotions, and campaigns are accurately, timely, and effectively

communicated to all appropriate personnel at all levels and departments.

Serves as liaison between Region, Division, Corporate and system

marketing personnel to ensure that each group is informed of most recent

product marketing developments and plans. Provides leadership and

direction for team which may include multiple functional areas. Develops

and implements strategy for functional area(s). May have responsibility

for developing and managing budget.

Employees at all levels are expect to:

- Understand our Operating Principles; make them the guidelines for how

you do your job

- Own the customer experience - think and act in ways that put our

customers first, give them seamless digital options at every touchpoint,

and make them promoters of our products and services

- Know your stuff - be enthusiastic learners, users and advocates of our

game-changing technology, products and services, especially our digital

tools and experiences

- Win as a team - make big things happen by working together and being

open to new ideas

- Be an active part of the Net Promoter System - a way of working that

brings more employee and customer feedback into the company - by joining

huddles, making call backs and helping us elevate opportunities to do

better for our customers

- Drive results and growth

- Respect and promote inclusion and diversity

- Do what's right for each other, our customers, investors and our


Core Responsibilities:

- Manages and directs Marketing team and ensures that production meets

the budgeted level and meets program objectives, including timely

delivery of objectives.

- Ensures the competence and continuity of qualified Marketing staff

through optimum selection, training and development, appraisal, and

motivation techniques.

- Serves as the department liaison and Subject Matter Expert to

Engineering, Field Marketing, Customer Service, Product Management, and


- Participates in strategic plan development and building of alliances

with industry partners, networks, etc. as needed to achieve product

growth objectives. Influences sales channel incentives through offer

strategy. Consults with Marketing/Sales to identify, define, size, and

prioritize strategic analytics opportunities.

- Works closely with customer care, Sales, Finance, and Legal teams to

assist with development and implementation of core business,

competitive, and new product marketing plans and strategies to achieve

all subscriber and revenue growth goals. Provides guidance to

local/external analysts to ensure strategic alignment, effective use,

and development of resources.

- Oversees and develops financial models in designing packaging and

pricing to ensure competitive position in market.

- Develops new ideas and communicates potential uses for analytics

across the business. Communicates learning/recommendations and obtains

buy-in from Sales, Marketing, and senior leaders. Develops measurement

systems for programs.

- Serves as primary contact with program suppliers for implementation of

acquisition and retention activities.

- Oversees the recruiting, hiring, and evaluating of the Marketing staff

to ensure that the appropriate level of support is available and


- Maintains and improves ongoing marketing programs, analyses, and


- Consistent exercise of independent judgment and discretion in matters

of significance.

- Regular, consistent and punctual attendance. Must be able to work

nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification:

- Bachelors Degree

- Generally requires 10+ years related experience

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