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Director Marketing

Gainesville, FL, USA | ExacTech, Inc.

  • Industry:
    Medical Devices
  • Position Type:
  • Functions:
    General Management
  • Experience:
Job Description:
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The Exactech Product Marketing Team exists to drive products to market and empower the sales organization to achieve company sales goals. We do this by understanding our customers’ needs through direct interaction and market analysis, actively and accurately conveying those needs into product definition and development in collaboration with E&D, creating and communicating powerful product messages to our customers and provide effective training on our products.We also manage profitability and cash flow for all product lines. This position provides leadership for specific product marketing teams.

Duties and Responsibilities (Key Deliverables)

Direct strategic planning and initiatives for product group with a long-term global outlook.

Develop yearly team and employee accountability plans to support company objectives.

Coach and lead the development of all levels of product management employees and support them in the execution of their duties.

Provide marketing leadership in the identification and evaluation of new technologies and possible strategic opportunities applicable to product area.

Manage the life cycle of existing and new implants and instruments.

Direct the description, evaluation, pricing strategy, and introduction of new products.

Support selling activities through sales materials, training, field visits, etc.

Provide marketing leadership in a collaborative effort with Engineering and Development, Research, and Production teams in the development of new products.

Provide business leadership to make sound financial decisions for each product line.

Develop working relations with leading orthopedic surgeons to ensure ongoing collaboration, product development, and product improvement feedback while abiding by the Exactech Code of Ethics and all applicable legal guidelines.

Manage the development of market and competitive analysis to the sales force.

Manage the development of sales forecast to determine organizational objectives.

Manage the development of marketing strategies to meet organizational objectives and sales forecasts.

Direct the design and implementation of the annual product marketing plan.

Provide business leadership to make sound financial decisions within the marketing team and the business unit.

Establish corporate and brand presence utilizing web-based applications.

Know and apply the Quality System and any appropriate Federal and International standards.

Assist and support other employees, teams and sales personnel as necessary.


Bachelors or better.

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