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Director, Marketplace Education & Engagement

Springfield, MO, USA | Farm Credit Bank of Texas

  • Industry:
    Financial Services
    Banking / Investment Banking
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    5-7 years
Job Description:
56 people have viewed this job

The , Marketplace Education & Engagement leads the development of FCS Financial’s customer education workshops, industry education curriculum, and other young and beginning farmer educational initiatives.Provides leadership in social media outreach and marketing as well as conducting marketplace research and develops and tracks marketplace engagement metrics.

Job Functions*

Percentage

Job Functions

50%

Farmer Education Development and Continued Education

Develops curriculum, content and delivery methods for employees to educate others about Farm Credit and the financial services and agricultural industries

Identifies topics and speakers for prospect and member educational programs

Organizes speakers, dates, and locations for events

Identifies learning objectives, and development of learning program concepts, proprietary content, proposals, agendas, communications and budgets. 

Leverages expertise in the development, deployment and scaling of the Associations’ existing customer education events and other activities

Coordinates with lending and insurance teams to solicit ongoing feedback and identify customer development needs to develop best in class customer education content delivery

Promotes online Customer Education tools to help customers understand and articulate the financials of their business.

25%

Industry Outreach Programs

Coordinates Young and Beginning Farmer educational and outreach efforts

Collaborates with organizations in enlisting Association participation with various marketplace events

Selects Association representation at events and provides information on speaking points to employees

Represents Association at agricultural industry events

Manage the use of text messaging for external promotions and customer communication.

Evaluate and recommend service providers, manage subscriber lists, and coordinate delivery of branded content.

Conduct user surveys to measure subscriber satisfaction.

20%

Social Media Outreach and Media Monitoring

Creates a social media presence for the Association that supports the organization’s marketing and business plan

Establishes timelines and a calendar for social media initiatives

Monitors social media sites to maintain branding continuity, security and content management

Collaborates and receives feedback from internal resources regarding development of social media materials

Researches trends and identify opportunities to apply best practices that raise the Association’s visibility through the use of all channels of social media.

Monitor the Association’s reputation in both social medial as well as traditional news media and ag industry publications.

Provide rapid response support to counter negative mentions by researching the source of online content and helping define ways to effectively promote our positive image.

Screen reader comments and coordinate the Association’s response as needed.

5%



Provides subject matter expertise and input into departmental priorities and long-term strategies as needed for association strategic business plan

n/a

Other duties as assigned to meet the needs of the organization.

* Essential Functions for this position consist of all items listed under any category that make up 5% or more of the job duties.This job description is subject to change without notice.

Minimum Qualifications

Bachelor’s degree in marketing, public relations, agriculture, adult learning, business administration, finance or a related field

5 of related experience

Or an equivalent combination of education and experience sufficient to perform the essential functions of the job

Required Knowledge and Skills

Expert skill in developing education programs for a variety of audiences

Expert group facilitation skills

Working knowledge of agricultural industry

Working knowledge of traditional and modern training methods, tools, and techniques with emphasis on adult learning methodologies.

Working knowledge of Windows environment using Microsoft Word, Excel, PowerPoint, Internet Explorer and Outlook sufficient to create, update and save a variety of documents.

Working knowledge of Adobe Creative Suites software

Working knowledge of CRM

Skill to reason, judge, compare, calculate, evaluate and critique such information as written materials, numerical data, responses to customer needs and/or other work related activities

Skill to complete work in an acceptable period and manage a variety of detailed tasks and responsibilities simultaneously and with accuracy to meet deadlines, goals, and objectives and satisfy internal and external customer needs related to the role

Skill in writing and interpersonal communications.

Skill in preparing and presenting information to an audience in an engaging and effective way

Skill in establishing and maintaining relationships with a variety of internal and external organizations and individuals to advance the organization's interests and increase personal efficacy

Skill in interacting diplomatically with team and/or public of various backgrounds

Skill in analyzing information to formulate logical and objective conclusions

Skill in utilizing a systematic approach to problem solving

Skill in utilizing emotional intelligence skills

Skill in focusing and concentrating on details

Skill in writing a broad range of materials

Skill in editing materials

Skill in listening and conveying awareness of a customer's problem or issue to find resolution

Skill in working as part of a team and collaborating with colleagues

Skill in planning and coordinating projects

Proven self-awareness and demonstration of empathy through effective interactions with diverse groups to achieve a common goal or objective

Oral and written communication skills, sufficient to discuss a variety of job-related topics, and to effectively communicate complex topics to a variety of audiences

Ability to travel by auto or commercial transportation (up to 40%) to carry out essential responsibilities of the job. 


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