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Director of Business Development and Marketing

Lynwood, CA, USA | Prime Healthcare

  • Industry:
    Healthcare - Hospitals
  • Position Type:
  • Functions:
    Business Development
    General Management
  • Experience:
    7-10 years
Job Description:
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The Director of Business Development and Marketing organizes, directs and is responsible for all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development and marketing plan. In partnership with the CEO, the director is responsible for growth of the hospital’s admissions, clinical program and service line development, business planning, physician relations, community relations, marketing, communications, post-acute strategy and development and senior outreach.Responsible for creating and/or implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line and/or physician. Responsible for media relations, website and social media strategy. 


1.Bachelor’s Degree in Marketing, Business (Development), Communications or related field required

2.At least 7 years in related field (business development and/or marketing, communications, PR) required

3.At least 2 years of healthcare management experience required

4.Minimum 2 years of experience in acute care setting strongly preferred; post acute experience a plus

5.Experience with project/program management strongly preferred

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