Director of Competitive Intelligence
Redwood City, CA, USA | Sumo Logic
IT / Information Technology
Job Description:53 people have viewed this job
Your deep and ongoing market, competitive research and analysis of competitors’ product and their GTM strategy will help us focus on the delivery of accurate, timely, unbiased and contextual analysis as a subject matter expert.
Provide actionable competitive intelligence, sales tools, training, and consultative engagement to serve the needs of the field (cheat sheets, whitepapers, presentations, etc.) with net-new information, defensible analysis/proof points and positioning of Sumo Logic solutions favorably against the competition
Lead, mentor and coach a team of competitive intelligence professionals focused on individual markets, use cases, and buyer segments
Train Sumo Logic sales team and partners on competitive differentiation on an ongoing basis.
Responsible for the data analysis and feedback processes to provide a quarterly view of the competitive landscape.
Evangelize Sumo Logic's competitive differentiation via content- blogs, webinars, presentations etc.
Act as an owner with multiple functions (Marketing, Product Management, Customer Success, Sales, SE’s, Partner Organization) to ensure domain knowledge is transferred at appropriate levels of depth.
Work with field enablement and field success teams to establish take-out approaches as part of standard sales plays.
What You Bring To The Team
5-7+ years of experience in a similar role (e.g. competitive intelligence, product marketing, sales or SE experience)
Previous background and experience in either sales engineering, product marketing or technical marketing working in an enterprise company is preferred.
Experience developing technical presentations, whitepapers, product guides, briefs etc.
Experience working directly with sales teams
Deep knowledge of cloud computing architectures, products, and landscape
Strong understanding of the real-world customer issues and the needs of DevOps or Security buyers
Ability to collaborate with various groups and drive projects forward
Strong aptitude for analyzing competitor’s products, strategy, and messaging
Aptitude for translating technical features into business value as a means of differentiating Sumo Logic
Comfortable interfacing with C-level and senior members of the Sumo Logic sales, marketing, and engineering teams
Outstanding communicator including written, presentations, and analysis
Executes with urgency (startup time)
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