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Director of Content Marketing

Radnor, PA, USA | Lincoln Financial Group

  • Industry:
    Financial Services
  • Position Type:
  • Functions:
    General Management
  • Experience:
Job Description:
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The Director of Content marketing will provide subject matter expertise and direction on complex projects/initiatives for their assigned area(s) of responsibility. S/he develops and implements efficient and effective content to maximize impact of Lincoln’s products and/or services.


Maintains knowledge on current and emerging developments/trends for assigned area(s) of responsibility, assesses the impact, and collaborates with management to incorporate new trends and developments in current and future solutions.

Directs and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned area(s) of responsibility.

Identifies and directs the implementation of process improvements that significantly reduce workloads or improve quality across the department for his/her assigned area(s) of responsibility.

Provides subject matter expertise to team members and internal/external stakeholders on complex assignments/projects for his/her assigned area(s) of responsibility.

Provides training and development opportunities, including stretch assignments, for team members and gives honest and open feedback to aid in the development of talent.

Directs and evaluates individual/team performance and takes appropriate action to meet and/or exceed performance standards for assigned area(s) of responsibility.

Establishes and implements priorities, performance goals and objectives to ensure group results for his/her assigned area(s) of responsibility.

Directs and provides leadership to continually improve the capability and results for his/her assigned area(s) of responsibility.

Ensures that top talent is hired and retained for his/her assigned area(s) of responsibility.

Builds organizational capability within his/her assigned area(s) of responsibility.

Defines content strategy in partnership with business aligned marketing partners.

Writes optimized content for different audiences and mediums, ensuring a 'customer first' approach.

Trains team on content strategy development and writing a 'customer first" approach.

Operational leadership that enables team to be fully integrated with business partners and meets demands/expectations of these partners.

Creates, maintains, and optimizes content to maximize impact.

Initiates new ways to deploy content and reach audiences by staying current on trends.


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