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Director of Digital Media Data Analytics

Miami, FL, USA | Non Profit Organization

  • Industry:
    Non-Profit / Social Enterprise
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    5-7 years
Job Description:
82 people have viewed this job

We’re looking for an experienced data analyst to guide Pulso’s digital analytics and tech as Pulso scales. As Director of Digital Media Data Analytics, you’ll develop and manage analytics for data from digital media platforms, and you’ll oversee product, tech, and experiment priorities and teams. This role would be a fit for someone who enjoys rigorous experimentation, data analysis, and being in the weeds with digital media tech. We are especially interested in solutions-oriented candidates who are comfortable working in a fast-paced startup environment as we rapidly scale both our reach and our team.


As Pulso’s Director of Digital Media Data Analytics, here’s what you’ll do:


Execute deep-dive data analysis that delivers clear, actionable insights; make large sets of digital media data actionable by quickly identifying when the data tells us that we’re on to something big, where something is going wrong, or where we should adjust our strategy and retest

Guide teams and assist team members in efficiently and accurately pulling data from digital media experiments, analyzing it, and proposing next steps

Own and manage Pulso’s optimization tests across digital platforms and teams

Partner with product and content teams to identify and apply learnings from digital experiments

Develop reports, dashboards, and other tools 

Develop and manage cross-platform digital products

Oversee the Facebook Messenger bots team, led by Pulso’s Product and Data Manager

Oversee experiments run by Pulso’s Digital Media Program Manager

Collaborate with Pulso’s Director of New Platforms and Editorial Director to ensure thoughtful development and seamless execution of all product and tech priorities 

Take on a wide variety of data analysis, tech, product, and campaign roles and projects to meet Pulso’s evolving needs

What We're Looking For



We are looking for someone who (required):


Has 5+ years of experience in data analytics, ideally in a digital media environment

Is proficient in analyzing data, designing optimization tests, and managing experiment stacks

Has experience running A/B tests 

Is obsessed with error-free work

Has experience as an effective and supportive manager

Is committed to advancing progressive social change

Understands the interests of and issues facing the U.S.-based Latinx community 



We prefer someone who (ideal, but not required):


Has experience using chatbots 

Has experience overseeing digital media products or campaigns (including builds) 

Is highly entrepreneurial and thrives in a fast-paced, unstructured digital environment

Is eager to learn, iterate, pivot, and experiment along with the rest of the team  

Is a team-player, and comfortable working remotely

Has a sense of humor!


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