Director of Growth Marketing
New York, NY, USA | stensul
Industry:Internet / Online Media
Job Description:335 people have viewed this job
We are looking for an extraordinary Director of Growth Marketing who will own stensul’s digital and offline marketing programs to drive demand generation and pipeline acceleration. Reporting into the VP of Marketing, you’ll design and execute on a marketing strategy that includes paid media, content, email, field marketing, and more to play a critical role in helping stensul achieve our revenue targets in 2020 and beyond. If you thrive with a high degree of independence and you’re excited about playing a critical role in building a marketing organization at a fast-growing startup, please apply!
What you will do
Own the pipeline number for Marketing; report on weekly performance and learnings to the executive team and the broader organization.
Develop program strategy and integrated marketing plans across a variety of tactics, including content, events, and digital marketing.
Oversee paid acquisition strategy in partnership with our part-time digital marketing manager.
Oversee content strategy and work closely with our external content agency to execute, measure, and optimize.
Collaborate with the Events Marketing Manager and Sales leadership to devise event strategies in support of pipeline goals.
Create and execute email marketing programs including newsletters, customer and prospect nurture programs and triggered emails (using stensul, of course!)
Partner with our Director of Sales Development to provide SDRs with scripting and training on key campaign initiatives.
Exceptional verbal, written and visual communication skills.
Highly collaborative and proactive; able to work across all levels of an organization.
Analytical and intellectually curious; consistently looking for opportunities to learn, experiment, optimize and improve oCompanyomes.
Passion for results, measurement and optimization to continuously drive ROI.
Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.
High energy, self-motivated and thrives in a fast-paced, fast-growing company.
6+ years of B2B demand generation marketing experience, preferably high-ACV SaaS.
Experience with marketing automation, email best practices, CRM.
Experience using Marketo and SFDC.
Quantitative and metrics-driven approach to marketing planning and execution.
Strong understanding of the world of email marketing and marketing automation.
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