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Director of Marketing Assessment

New York City, NY, USA | Eliassen Group

  • Industry:
    HR / Recruitment Services
  • Position Type:
  • Functions:
    General Management
  • Experience:
    5-7 years
Job Description:
103 people have viewed this job

We will accept corp to corp or w2 contractors. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Responsibilities of the Director of Marketing Assessment:

Leverage Salesforce Marketing Cloud to develop, deliver, and manage integrated, cross-channel marketing campaigns

Establish KPIs and track and analyze campaign effectiveness through Marketing Cloud dashboards and Adobe Workspaces

Leverage multiple data sources to inform recommendations

Support budgeting and forecasting efforts

Requirements of the Director of Marketing Assessment:

Bachelor's degree and at least 5 years of experience in consumer acquisition or marketing automation

Strong hands-on experience with Salesforce CRM/Marketing Cloud and web analytics platform required

Demonstrated experience in marketing strategy/campaign development, with a heavy focus on email

Experience designing and implementing A/B and multivariate tests

Working knowledge and ability to work with SQL

Strong interpersonal skills

Ability to thrive in a fast-paced environment

Excellent verbal and written communication skills

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