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Director of Marketing Communication

Wuhan, China | Hilton Worldwide

  • Industry:
    Hospitality, Travel, & Leisure
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
Job Description:
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A Press/Public Relations (PR) Executive/Manager will be responsible for the development and implementation of the press/public relations (PR) activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs.


What will I be doing?


As PR Executive/Manager, you will be responsible for the development and implementation of the press/public relations (PR) activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, a PR Executive/Manager will perform the following tasks to the highest standards:


Oversee the development and implementation of the hotel PR plan and associated activities

Create, develop and market key events for the hotel, especially during key business periods

Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events

Work with local third party partners, including local media, and maintain professional working relationships with local official bodies

Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel

Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required

Manage and promote the hotel on Hilton branded websites

Manage and control marketing budgets by using resources effectively

Develop and own promotional activities, marketing channels and the production of marketing materials for specific events

Implement PR campaigns to celebrate successes and awards and the promotion of products

Respond to media enquiries when approached for comments and/or reports

Research and develop new opportunities within key target markets

Communicate with internal Event Managers on all aspects of specific event organisation and promotion

What are we looking for?


A PR Executive/Manager serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:


Previous Press Relations experience in a similar environment

Strong interpersonal skills to enable communication with a wide audience

Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges

Excellent organisational and planning skills

Ability to work under pressure at all times

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:


Previous Hotel or leisure sector experience

Previous media training

Knowledge of computer design/graphic software

Relevant degree, in marketing, business development or other relevant business field, from an academic institution


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