Director of Marketing Communications
Chengdu, China | Fairmont Hotels
Industry:Hospitality, Travel, & Leisure
Job Description:133 people have viewed this job
Developing and executing public relations programs within the hotel and local/regional markets.
Developing and maintaining an issues awareness program and crisis communications program.
Acting as spokesperson for the hotel and as a member of the Executive/Crisis Management Team.
Assisting sales, rooms, spa and food and beverage in creating promotional programs with media outlets (radio, tv, print).
Assisting Director of Sales & Marketing with off season promotions, packaging and the marketing of communication tools.
Liaise with the hotel’s media company on collateral, promotional pieces, and advertising campaigns.
Writing, developing, producing and distributing press kits, releases and photo releases as necessary.
Being a key contact within the hotel for the media, industry partners and the community.
Developing/creating promotional events that assist non profit groups within the community while raising the profile of the hotel.
Developing and building positive relationships with media and industry partners in key markets.
Developing joint regional and national promotional opportunities with other Fairmont properties.
Coordinating participation in National Public Relations programs.
Developing and maintaining all media mailing lists and contact information.
Maintaining an up to date photo library, including a photographic record of all media and special events.
Conduct media familiarization trips as needed.
Playing a key role in the environmental stewardship of our property.
Responsible to successfully manage and coach the Public Relations Coordinator.
Other duties assigned.
Diploma/Degree in Public Relations and/or Journalism
Minimum 1 year' s experience in a similar position at a luxury hotel
Proven media relations skills.
Excellent writing and presentation skills.
Strong computer literacy, especially with Microsoft Outlook, Word, Excel, Meeting Matrix, PM systems and Publisher
Experience in developing and executing creative promotional programs and events as well as familiarization itineraries.
Strong team player with excellent leadership skills.
Proven ability to create partnerships within the industry and community.
Must be self motivated and able to make decisions while handling numerous projects at one time
English as a second language.
Previous experience is an asset
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