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Director of Marketing

N/A, NY, USA | Slice

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
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Pizza is at the heart of our communities. From birthday parties to gameday potlucks, life’s special moments are bettered by the craftsmanship and tradition found behind local pizzerias’ counters. We’re here to make sure these iconic small businesses serve our communities for generations to come by giving them the digital tools and services commonly found at big chains. Can you imagine what a small mom and pop pizza shop could achieve with the resources of Domino’s? 

As the Director of B2B Marketing, you will play a crucial part in Slice’s growth and evolution. You will stand up a team and strategy that is laser focused on acquiring and retaining our tens of thousands of pizzeria partners across the country. You will be responsible for ideating and executing programs across all marketing channels, including email, direct mail, paid digital, webinars, and events to develop and propagate the Slice brand. In this cross-functional role, you will work closely with key stakeholders from marketing, product, and analytics and report into the SVP of Marketing. 

What you’ll do:

Build a team of best-in-class B2B marketers

Develop and execute an industry-leading strategy to drive acquisition and retention among our local pizzerias nationally  

Deploy and manage marketing tactics to drive and support the sales funnel; including digital media, print media, email, case studies, events and webinars

Partner closely with other marketing functional leaders (Head of CRM, Head of Acquisition, Head of Creative) to execute your strategy alongside our large team of sales leaders and account managers

Organize and manage participation at trades, conferences, and community events

Develop & coordinate Shop Programs and campaigns across multiple digital platforms to drive partnership value and performance 

Be laser focused on leveraging analytics and partner insights to inform your strategy; define the critical KPIs and rigorously track progress against them

Build marketing and communication launch plans for new product and partner features in conjunction with Product Marketing leadership

What we’re looking for: 

6-8+ years of experience in B2B marketing, ideally targeted at small businesses

Fluency across all relevant B2B marketing channels (CRM, digital media, sales team tools, content, events, and PR)

Proven track record of managing an internal team as well as successfully partnering cross-functionally with a large sales team

Laser focus on testing & measuring everything -- your strategy will be rooted in customer insights and tracked closely via key KPIs

Excellent written and verbal communication

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