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Director of Marketing

Tacoma, WA, USA | TeamWork Online

  • Industry:
    Media / Entertainment
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
Job Description:
70 people have viewed this job

The Director of Marketing is responsible for the execution of OL Reign’s go-to-market strategy, including the transformation of that strategy into a set of tactics, including the creation of fan-facing marketing and content experiences. The Director of Marketing will be responsible for developing a sustainable set of processes that enable OL Reign’s marketing, ticketing, retail and sponsorship teams to work with maximum efficiency and effectiveness, and for influencing the overall experience that OL Reign delivers to its fans.

 

KEY PERFORMANCE INDICATORS

Ticketing revenue

Sponsorship revenue

Retail revenue

Fan engagement with OL Reign content

 

DETAILED RESPONSIBILITIES

 GO-TO-MARKET STRATEGY & SUPPORTING MARKETING/ADVERTISING TACTICS

Manage implementation of tactics supporting the go-to-market strategy, including development of all campaigns and creative executions, across all marketing channels: 

Digital, including websites and social 

Email marketing 

Print 

Outdoor 

Direct 

Television / Theater 

 

COLLABORATION AND OVERSIGHT OF SOCIAL MEDIA, CONTENT, AND VIDEO PRODUCTION

Manage and collaborate with Content Producer, who will oversee the creation and publishing of all press releases and other written content, develop content for match programs, and manage photo assets

Manage and collaborate with Video Producer, who will oversee the creation of all video-related content, including match broadcasts

Manage and collaborate with Social Media Manager, who will oversee the creation of content and curation of all social media platforms

Manage and collaborate with freelance designers, who will create (or direct the creation of) all non-video visual design elements across all channels

Collaborate with interns supporting marketing-related initiatives

Manage third-party content producers who are responsible for developing articles and videos

  

MEDIA RELATIONS & PRESS RELEASES

Review and edit all press releases created by Content Producer

Oversee deployment of all press releases via our email deployment tools

Create and/or manage relationships with local media (Print, TV, Radio, Digital)

Create and/or manage relationships with key national/international media

Manage media (directly or indirectly) in press box on match days


CONTENT PRODUCTION

Work with Director of Sponsorships to create briefs to inform content created for partners

Review and edit feature stories created by Content Producer

Direct internal or external content creators to develop content that our current and future fans find compelling and valuable

Review and edit Match Forecasts and Match Recaps created by Content Producer

 

TECHNICAL SKILLS

Publishing Tools:SquareSpace / Apple Publishing Tools

Creation Tools:Photoshop / Word / Excel / Premier

Social:Twitter / Facebook / Instagram / YouTube

Communication / Collaboration tools:Outlook / Slack / Confluence 

 

KEY PERSONALITY TRAITS

Deep knowledge and love of soccer 

Storyteller at heart 

Curious and creative 

Detail-oriented 

A problem solver

Gritty 

Collaborative

Biased towards action

A compelling and articulate communicator

Energized by a constantly evolving environment


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