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Director of Marketing/Program Manager, WF Institute for Regenerative Medicine

Winston-Salem, NC, USA | Wake Forest

  • Industry:
    Healthcare - Hospitals
  • Position Type:
  • Functions:
    General Management
  • Experience:
    3-5 years
Job Description:
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The Director of Marketing develops the overall strategy and oversees the implementation of activities for attaining an international reputation for the Wake Forest Institute of Regenerative Medicine. Specific responsibilities include managing marketing activities with the goal of building a national reputation through national and international press coverage, overseeing the content of the website and a social media strategy, and organizing community and media events.


  • Bachelor's degree and three plus years of relevant experience.Master’s degree in communications, journalism or related field preferred.

  • Significant experience in public relations, media relations, strategic communications, and marketing, including experience in website development and social media. 

  • Experience at a nationally recognized academic medical center is highly desirable.


  • Excellent organizational and writing skills, strong computer literacy.

  • High degree of initiative and advanced interpersonal skills.

  • High degree of analytical ability needed to develop and evaluate plans and strategies.

  • Proficient in AP stylebook.

  • Creative, innovative thinker with proven ability to work as part of a team and to interact effectively with media and with scientists/physicians.

  • Ability to supervise numerous projects and ensure high-quality work on tight deadlines.


  • In collaboration with the Director of the Wake Forest Institute for Regenerative Medicine, develops, drafts, and executes annual strategic marketing and communications plan for the Institute that supports the strategic plan.Identifies market opportunities and marketing priorities for building overall brand and image.

  • Executes comprehensive marketing communications plan for the Institute, including such tactics as relationship marketing, web pages, collateral materials, advertising campaigns, digital marketing, direct response campaigns, or other marketing activities associated with specific plans. Manages all aspects of the Institute’s website to maximize consumer experience.Ensures website architecture consistency with WFBH main website.Develops and executes content development and creative design improvements as needed.Monitors basic website operating metrics and makes recommendations to enhance results.

  • Serves as the first point of contact for marketing calls and requests while working closely with the Institute Director to ensure proper protocol for media events, crises, and onsite interviews. Submits press releases on behalf of the Institute.

  • Develops, maintains and manages a relational Marketing database.Identifies sources and resources needed to support the database.Maintains database to achieve maximum segmentation, cross-selling opportunities, and ease of use.Develops targeted list strategies for generating qualified leads, manages the creation of internal and external mailing lists and provides program tracking and analytical support.

  • Maintains working knowledge of relevant healthcare marketing laws, rules and guidelines, including HIPAA, use of PHI, CAN-SPAM and related Medical Center policies and procedures.

  • Cultivates and maintains relationships with key internal stakeholders.

  • Ensures consistency in Wake Forest Institute for Regenerative Medicine messaging.

  • Develops and implements appropriate evaluation methods for all initiatives for effectiveness and quality.

  • Oversees and adheres to a budget that meets or exceeds engagement goals.


Clean, well-lit, comfortable office setting

About Us

Wake Forest Baptist Health and Atrium Health have joined forces in a strategic combination that will enhance care, transform medical education and create economic opportunity for countless lives in North Carolina and beyond. As a part of that combination, the two health systems will be integrating technology and platforms, including our career sites.

This means that although you are applying on the Wake Forest Baptist Health Career Site, you receive communications from the Atrium Health Recruitment Team. Please know that this is an expected process, and thanks in advance for your flexibility.

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