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Director of Membership

Norwell, MA, USA | YMCA

  • Industry:
    Non-Profit / Social Enterprise
  • Position Type:
  • Functions:
    Business Development
    General Management
    Operations / Production
  • Experience:
    3-5 years
Job Description:
49 people have viewed this job

The Director of Membership is responsible for management of membership operations, sales and retention and ensures the delivery of superior member service to members, staff and volunteers. This individual will be held accountable for developing and implementing sales and retention strategies and plans which fulfill Association strategic plan goals and objectives. The incumbent will provide leadership and support to the Membership leadership Team. This position directly contributes to overall Association profitability.


Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.


· Bachelor’s Degree in business administration, marketing or related field; or equivalent experience preferred.

· Minimum of three (3) years of sales leadership experience, including supervision of Full-Time and Part-Time Staff.

· Strong membership retention operations and retention process management experience.

· Budgetary experience required. Proven ability to reach budget goals.

· Strong sales operations and sales process management experience.

· Strong interpersonal skills with the ability to build rapport and credibility quickly.

· Strong verbal and written communication skills.

· Excellent presentation, writing and negotiation skills.

· Entrepreneurial spirit with the ability to work in highly flexible, rapidly changing and fast-paced work environment.

· Ability to work with a diverse group of individuals, Teams and Departments.

· Ability to establish and maintain favorable relationships with leaders of corporations and/or community organizations.

Essential Functions


Works with Branch Departmental leadership to drive retention though enhanced member experiences

Analyzes market data to develop, recommend and implement a strategic sales plan for membership which meets established Association goals and objectives.

Drive increased membership sales through the creation and implementation of sales strategies and closing techniques.

Develops and manages corporate account relationships and strategies.

Establishes sales goals and sets the direction for the membership team.


Hires, trains, develop and coach a sales and retention management team which achieves established Association goals and objectives.

Works with Branch leadership to identify and implement training to enhance sales and retention skills and strategies for membership & Branch staff.


Building relationships with and among families and members, responding to inquiries and solving problems. Creates a supportive community environment, recruits and engages new families, and connects families to the YMCA’s cause.


Develops & Manages Membership Department budget.


Works with branch staff to provide program facilities for members that are safe, clean, adequately equipped, well maintained, and attractive.


Supports volunteer engagement and initiatives


Assists in South Shore YMCA fundraising efforts, activities/events


Engages and builds collaborative relationships with community stakeholders and organizations.

Cause-Driven Leadership® Competencies

Mission and Community Oriented – Reinforces YMCA values within the organization and community and develops strategies to ensure staff and volunteers reflect it. Implement effective systems to develop volunteers at program, fundraising and policy leadership levels.

People Oriented – Builds partnerships and collaborations; communicates for influence to attain buy-in and support for goals. Provide tools and resources for the development of others.

Results Oriented – Assigns clear accountability, ensures execution of plans, secures resources and support for philanthropic endeavors, integrates multiple thinking processes to make decisions and institutes sound accounting procedures and financial controls. Involve member and community in the development of programs and activities.

Personal Development – Anticipates challenges that can delay personal growth, fosters a learning environment embracing diverse abilities and approaches, and creates a sense of urgency and positive tension to support change.

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