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Director of Product Marketing Management

Palo Alto, USA | VMware

  • Industry:
    Computer Software / Computer Games
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
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As a Director of Product Marketing in the VeloCloud SD-WAN team, you will be responsible for creating and continually adapting positioning and messaging in support of our core VeloCloud SD-WAN offerings. You will work closely with the product marketing, solution marketing, sales, engineering, and product management teams to understand technical features, customer requirements, sales enablement needs and more.


Own the core product positioning and messaging across customers, use-cases

Develop and execute plans to scale go-to-market strategy

Develop and execute plans to scale sales and partner enablement programs

Design and deliver crisp sales plays to facilitate guided selling for targeted use cases

Deliver key storylines, differentiators, and value propositions to the field and key partners

Work with a cross-functional team (e.g. sales, product management, engineering, pricing) 

Create sales tools and collateral (presentations, battle cards, datasheet, playbooks, podcasts) as required by the field

Manage events, conferences, webinars and participate in them to represent VMware SD-WAN by VeloCloud

You will identify, develop, and deliver training material for sales and partners

Own/influence the corporate story

Build and manage a team of SD-WAN product marketing professionals

Drive go-to-market initiatives and support a growing ecosystem of VeloCloud partners

Required Skills:

Minimum 8 years of work experience in product marketing

Prior experience in a Director level role

3+ years direct experience in a marketing role for SD-WAN, Networking, application security, , or cloud security products

Understanding of key SD-WAN, networking and security products and market dynamics

Proven experience marketing to Network engineers, Architects, CISOs / security professionals

Comfort presenting / speaking to technical audiences including customers, press and analysts

Experience enabling or engaging with enterprise-class sales teams and channels

Excellent written and verbal communications skills. Ability to translate technology features into business benefits. 

Strong leader, self-starter, and proven teammate in a high paced and achievement-oriented environment

Desire to build, lead and grow a team in a high-profile product area

Preferred Skills:

Background and familiarity in delivering enterprise software as a service (SaaS)

BS or MS degree in a technical discipline

Start-up Mentality

Prior experience as a network engineer or security administrator

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