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Director of Product Marketing

Seattle, WA, USA | Avalara

  • Industry:
    Information Technologies
  • Position Type:
    Full-Time
  • Functions:
    Marketing
  • Experience:
    15-20 years
Job Description:
62 people have viewed this job

Want to join a dynamic, rapidly growing SaaS company that's disrupting a multi-billion-dollar industry? Avalara is a leading provider of cloud-based tax compliance solutions. We deliver solutions for global transaction taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types, that are designed to help businesses achieve and maintain compliance. Our vision is to be the global cloud compliance platform.


The Product Marketing team at Avalara is the driving force behind getting products to market and ensuring their ongoing success. We do this by gathering market insights, channeling the voice of the customer, understanding the buyer and the buying process, crafting reusable positioning, messaging, and competitive differentiation statements, and enabling sales and marketing to create demand and close deals.


We are looking for an experienced, passionate product marketing leader for Avalara's core applications, which includes tax calculations, returns & reporting, compliance documents, and e-invoicing. As Director of Product Marketing, you will lead a team of Product Marketers and be expected to think and act both strategically and tactically from the creation of marketing strategy and product/solution positioning to the brass tacks of execution on messaging and measurement. You must be comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. This is a highly visible position that will interact at all levels of the company. You must have the ability to quickly formulate strategies and plans that are backed by data and execute across many work functions simultaneously.


In this role, you will work closely with product management, sales, marketing, and business development to create go-to-market strategies that move the needle. You will develop and maintain detailed knowledge of all related products and services, working cross-functionally to develop a comprehensive go-to-market strategy and communicate details about our unique value in the tax compliance market.


Job Responsibilities



  • Lead and grow the core applications product marketing team: You will inspire and motivate teams to accomplish big tasks, and consistently reinforce strong product marketing fundamentals within your team. In parallel, you will continuously develop high potential talent within the team and promote hiring best practices that optimize for diversity.

  • Positioning, messaging, and thought leadership: You will own developing and iterating crisp and memorable positioning and messaging that brings clarity to customers. You have unreasonably high standards for differentiated, compelling storytelling, and are obsessed with measuring the impact of the content your team creates.

  • Product launches: You will work with product management to bring new products to market internally through sales and field enablement as well as externally through online, events, community, and influencer channels.

  • Product marketing plan: You will build and execute marketing plans to achieve product revenue goals.

  • Trusted advisor: You will become the trusted advisor and partner to product management.


Basic Qualifications



  • Bachelor's degree in business, marketing, technical, relevant field of study, or equivalent experience.

  • 15+ years of experience in product management, marketing, communications, or business management.

  • Experience building and scaling a global and high-performance team.


Preferred Qualifications



  • MBA preferred

  • Experience in a high-growth business-to-business technology company

  • Experience working in a fast-paced and highly cross-functional organization.

  • Proven success managing time and juggling multiple projects in a high-growth environment where priorities shift fast.

  • Analytical tendencies with a natural curiosity to measure, test, learn and iterate to get the best results possible

  • Excellent written and oral communications skills with an innate attention to d


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