Director of Web Analytics
Norcross, GA, USA | FLEETCOR
IT / Information Technology
Job Description:85 people have viewed this job
As FLEETCOR’s Director of Web Analytics you are focused on measuring and analyzing digital activity ultimately resulting in increasing the conversion rates and generating digital insights for our North American website portfolio. As a key member of the digital sales team you’ll report directly to the VP of Digital Sales and will support strategic planning and performance of our core Business Units.
You’ll be a key member of the North American eCommerce Team working with expert colleagues in digital marketing, paid media, UX/UI and development. You’ll be part of an ambitious digital innovation program, building a new enterprise eCommerce platform with the Adobe Technology Stack.
Google Analytics and Adobe Analytics / Omniture
Reporting / Dashboards – Google, Adobe Workspace & Tableau
Owns Tagging Strategy, solicits stakeholder input and develops business requirements for development team
Manage TMS (Google and Adobe)
Business results analysis / strategic decision making
Financial analysis related to lead generation, online sales and customer lifetime value to inform ongoing sales forecast and strategic planning
Translation of digital business intelligence to optimization prioritization
Analyze promotional campaigns and website conversion
Social, PPC, Display, SEO
Building of retargeting audiences
Conversion tracking implementations related to publishers and management tools such as Ad Cloud, Marin, Kenshoo, etc.
Automate reporting / Dashboards in Tableau
Be part of the build out and architecture of our cloud cased analytics architecture, as we look to become elastic around our needs.
Analyze ROI of new sales channels (Facebook, Affiliate)
Implement tracking and reporting new sales channels
THE IDEAL CANDIDATE
3+ years of experience in digital analytics in a sales/ecommerce environment
Working experience with optimization and targeting tools, such as Adobe Target, Google Optimize, Unbounce and others.
Expert level admin experience with Google Analytics and Adobe Analytics/Omniture
Ability to define/build/target segments with Digital Media Managers based on qualitative and quantitative research.
Ability to analyze and report on ROI of digital marketing / sales efforts.
Understanding of relational databases, SQL and familiarity with data processing/aggregation.
Working experience with analytics tagging / tag management
Excellent written and oral presentation skills
Excellent MS Excel/PPT skills
Strong problem solving and consulting skills
Plus: Experience with Salesforce.com CRM data analysis
Plus: Experience with SEO
Plus: Agile Development Process Experience
Some travel required (5-10%)
Bachelor / Master degree preferably in Statistics, Math, Finance related field
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