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Director, Partner Marketing & Communications

Palo Alto, CA, USA | VMware

  • Industry:
    Computer Software / Computer Games
  • Position Type:
  • Functions:
    General Management
  • Experience:
    12-15 years
Job Description:
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Define and oversee execution of VMware’s to-partner marketing and communications strategy and associated plans based on VMware business and partner ecosystem objectives

Build, lead and manage new high-performing to-partner marketing and communications team

Define, establish and lead cross-functional Partner Communications Governance Council to identify and prioritize business and communication initiatives

Collaborate with Director of VMware User Group (VMUG) Programs to support growth objectives and initiatives

Collaborate with Global Partner Sales Acceleration Team (PSAT), Strategic Corporate Alliances (SCA) Organization and Global Partner Marketing team to develop content and messaging deliverables

Work with Solution Campaign teams and other customer facing marketing teams to integrate about-partner” messaging and promote value of VMware partners for customers 

Manage and continuously improve portfolio of communications vehicles (newsletters, e-mail, blogs, social media, web, partner events and virtual broadcasts, etc.), ensure timely execution of marketing and program messages and grow readership and understanding of messages among target partner and community audiences.

Work with geography channel marketing teams and partner business managers as well as the global partner team to determine requirements and ensure communication vehicles are effectively utilized.

Lead planning and execution of communications for key product launches, and Mergers & Acquisitions to partners and communities.


Ability to summarize and simplify complex information and create targeted communication to reach different partner and community audiences

Excellent communication skills including research, writing and editing skills

Excellent project management skills - time management, organizational and planning skills

Ability to work cross-functionally to gain consensus across multiple lines of business

Leadership, teamwork and influencing skills

Problem-solving skills

Motivated self-starter with exceptional organizational skills.

Demonstrated ability to build and lead a high-performing team

Demonstrated ability to manage executive stakeholder relationships

Familiarity and/or experiences with product launch planning and communications, and M&A communications




12+ years and/or a proven track record of Partner and Channel Marketing and/or Partner Communications experience

Excellent communication, critical thinking and interpersonal skills; proven writing and editing skills

Outstanding communication and interpersonal skills

Ability to build relationships influence and work with cross-functional partners, business stakeholders and executives

Proven ability to thrive in a fast-paced, dynamic environment while juggling priorities and tight deadlines.

Strong work ethic and enthusiastic about new challenges

Able to work with cross functional teams and senior level executives in a global organization

Proficient in PowerPoint

Preferred Qualifications:

7-10 years of experience in high tech or software is preferred

Community experience marketing is a plus

Understanding of cloud computing technology and software sales is a plus

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