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Director, Performance Marketing

Shanghai, USA | Hilton Worldwide

  • Industry:
    Hospitality, Travel, & Leisure
  • Position Type:
  • Functions:
    General Management
  • Experience:
Job Description:
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The Directorwill be responsible for building, leading, coaching and running a RegionalPerformance Marketing Team. Crucial to this role is developing, driving andexecuting the regional Marketing strategy in support of regional rooms, F&Band B2B business.

What will I be doing?

Developingstrategy and approach for defined destination(s) and segments.

Developingprocesses, communication standards and tools to ensure we are driving multi-channelintegrated Marketing activity to meet revenue and shared targets for rooms,F&B and B2B in Greater China.

Cultivating,building and leveraging in-market relationships to improve effectiveness ofMarketing activities

Measuringand reporting on marketing performance, communicating with key stakeholdersregularly.

EnhancingHILTON's portfolio of brands as the go-to brand for Chinese outbound travelersand creatively leverage digital and social media to drive awareness and revenuefor overseas hotels.

Holdingbudget responsibility for team level expenditures and approved Marketinginitiatives.

The Directorwill also be responsible for not only creating a high-functioning team with apositive culture, but also helping grow and develop our future leaders. They willbe responsible for the recruitment, retention, management and development oftheir whole team, direct and indirect reports.

Ensurethat Greater China has a tailored annual Marketing plan, including nationalwide / small region based / segment based -specific campaigns throughout theyear, developing campaign & creative, marketing planning activities andcampaign execution wherever possible and adapting to business needs as theyarise.

Build,promote and execute hotel co-op funded Marketing activity and perform Co-Opexecution for assigned destination(s) & segments, including rooms, F&Band B2B

Support performance of non-contracted leisurebusiness by being accountable for commercial channel performance to GreaterChina (including, App, WeChat, Fliggy, OTA, etc).

Exploreopportunities in driving our business in any local new emerging platform(s).

Partner with colleagues in other regions tobuild outbound source-market activity throughout the year.

SupportB2B business for the market, including China Showcase, managing &optimizing of digital RFP generation, etc

SupportF&B business via launching seasonal promotions, mooncake sells and ongoingoptimizing for all relevant F&B digital channels in China.

Cultivateand leverage key in-market relationships, partnerships and resources acrossrooms, F&B and B2B segments.

Partnerwith Greater China Regional commercial team to understand and addresscommercial performance through marketing activities.

Partnerwith our Media/Social Media/Performance/Marketing Execution and Operation COEs(Centres of Excellence) to launch campaign in the market on time withconsistent optimizing and measurement.

Providesupport to Greater China hotels to optimize their online and offline hotelpresence, with a focus on growing book direct revenue and channel mix.

Buildand sustain an entrepreneurial and agile team culture.

Whatare we looking for?

Abilityto influence and effectively collaborate with multiple stakeholders at VP level

Strongleadership and coaching skills

Strongcommercial and analytical skills with the ability to drive business performance

Excellentcommunication and presentation skills with Proficiency in presenting regularbusiness reviews and performance updates to Executive level leaders

Strongexperience in managing a team of Managers

Indepth experience of presenting findings (story-telling) to internal and/orexternal customers and providing strategic recommendations.

Experiencein leading and managing agency relationships and agency performance

Leadershipand delivering partnership campaigns

Experienceof managing budgets and PNL.

Experiencein delivering creative and innovative digital campaigns, products, plans formultiple destinations.

Strategicleadership and timely delivery of innovative revenue related projects in excessof $1 million per region not limited to Digital Marketing Campaigns

Indepth knowledge of Omni-channel

Extensiveexperience of integrated marketing strategy or digital marketing experience andeCommerce experience.

Highlyproficient in reviewing data, manipulating data, and developing insights

Strategicthinking and decision-making skills


Relationshipmanagement skills

 Entrepreneurship/selling ability

Proficientin MS Office Suite

Preferred Skills and Experience:

Extensiveknowledge of integrated marketing strategy or digital marketing experience andeCommerce experience.

Extensiveexperience reviewing data, manipulating data, and developing insights

Extensiveexperience presenting findings (story-telling) to internal and/or externalcustomers and providing strategic recommendations.

Strongpeople management experience at Senior Manager level

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