Director - Podcast Programming

New York City, NY, USA | Disney

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    General Management
    Marketing
  • Experience:
    10-12 years
Job Description:
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ABC News is looking for a candidate to fill the newly created position of Director of Podcast Programming, reporting to the VP/GM of ABC Radio with dotted lines to executives in long form IP programming. The Director of Podcast Programming will build on the success of launched products such as The Drop Out, 10% Happier and Start Here and design a fresh powerhouse podcast network at ABC News harnessing the talent, resources and storytelling ability of the entire news division and Walt Disney Television.


Identify audio storytelling opportunities across ABC News by leveraging existing talent and assets and developing original IP


Develop workflows for working with a mix of ABC News staff and outside freelancers


Build and lead production teams to work on a variety of types of podcasts, from dailies to long form


Establish a structured environment for creative work


Collaborate, plan and execute with executives and producers in ABC’s long form programming units to maximize and exploit IP material central to non-fiction, narrative storytelling


Manage show development lifecycle from greenlighting to release and beyond


Serve as Executive Producer of the network’s stable of podcast content


Develop and manage budgets for each show


Ensure alignment with ABC News editorial guidelines and mission


Review content and presenter performance


Audience Development


Develop and execute a strategy for building an ABC News podcast network


Coordinate with other Disney brands on podcast audience development


Work cross-functionally with video brands, product development, analytics, and sales groups to identify opportunities to support brand initiatives and maximize audience growth


Work with our Business Development team to develop audience acquisition strategies for ABC News podcasts; manage overall audience development testing strategy -- including funnel optimization, distribution channel mix and headline and image optimization


Partner with sales and distribution team to ensure programming is monetized and revenue goals are met


Coordinate show launches and marketing with division wide partners


Strategize across shows and brands to ensure that Planning, Engagement, and Audience Development departments are leveraging the original content being produced


Work with other digital teams to develop and implement engagement strategies across platforms


A leadership approach that fosters collaboration, innovation and inclusion


At least 10 years of experience in editorial roles


Proven experience in audio/podcast/radio production or digital media


Preference for a podcast native who has spent years immersed in the space


Proficiency with industry standard analytics tools as well as custom platform reporting


Ability to present feedback and recommendations to stakeholders across various internal and external teams to influence decision-making


Driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment


Deep knowledge of digital media landscape


Experience managing cross platform teams


Bachelor’s degree or equivalent work experience