Director - Podcast Programming

New York City, NY, USA | Disney

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
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ABC News is looking for a candidate to fill the newly created position of Director of Podcast Programming, reporting to the VP/GM of ABC Radio with dotted lines to executives in long form IP programming. The Director of Podcast Programming will build on the success of launched products such as The Drop Out, 10% Happier and Start Here and design a fresh powerhouse podcast network at ABC News harnessing the talent, resources and storytelling ability of the entire news division and Walt Disney Television.

Identify audio storytelling opportunities across ABC News by leveraging existing talent and assets and developing original IP

Develop workflows for working with a mix of ABC News staff and outside freelancers

Build and lead production teams to work on a variety of types of podcasts, from dailies to long form

Establish a structured environment for creative work

Collaborate, plan and execute with executives and producers in ABC’s long form programming units to maximize and exploit IP material central to non-fiction, narrative storytelling

Manage show development lifecycle from greenlighting to release and beyond

Serve as Executive Producer of the network’s stable of podcast content

Develop and manage budgets for each show

Ensure alignment with ABC News editorial guidelines and mission

Review content and presenter performance

Audience Development

Develop and execute a strategy for building an ABC News podcast network

Coordinate with other Disney brands on podcast audience development

Work cross-functionally with video brands, product development, analytics, and sales groups to identify opportunities to support brand initiatives and maximize audience growth

Work with our Business Development team to develop audience acquisition strategies for ABC News podcasts; manage overall audience development testing strategy -- including funnel optimization, distribution channel mix and headline and image optimization

Partner with sales and distribution team to ensure programming is monetized and revenue goals are met

Coordinate show launches and marketing with division wide partners

Strategize across shows and brands to ensure that Planning, Engagement, and Audience Development departments are leveraging the original content being produced

Work with other digital teams to develop and implement engagement strategies across platforms

A leadership approach that fosters collaboration, innovation and inclusion

At least 10 years of experience in editorial roles

Proven experience in audio/podcast/radio production or digital media

Preference for a podcast native who has spent years immersed in the space

Proficiency with industry standard analytics tools as well as custom platform reporting

Ability to present feedback and recommendations to stakeholders across various internal and external teams to influence decision-making

Driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment

Deep knowledge of digital media landscape

Experience managing cross platform teams

Bachelor’s degree or equivalent work experience