Director, Product Marketing
Remote, USA | Cotiviti
Job Description:53 people have viewed this job
This is a wide-ranging role where you will form the glue between Product, Account Management/Client Engagement, and Sales teams within the go-to-market process. You will look for opportunities to build awareness for the Cotiviti brand in the market, generate leads and accelerate the sales process, and dig deep into the customer buying process. Success means that every marketing program is targeted and effective and our product development process is steadily fed with information that allows us to iterate and innovate.
You’ll need to be equal parts strategist and tactician, adept at marketing program design and targeting as well as tracking and delivering all the bits and pieces.You will have a lot of autonomy but will also need to be a strong, collaborative partner, keeping all key players in the loop and ensuring buy-in with your plans and deliverables. Because product marketing owns the messaging for our products, you should enjoy writing and thought leadership and know how to ensure its use and proliferation, both externally and internally.
Our ideal candidate understands how to translate overarching business goals into practical, high impact tools and programs that effectively communicate product differentiators and strengths based on a solid understanding of the market landscape and competitive offerings.
Product messaging: You will keep an ear close to the ground to ensure our product messaging is competitively differentiated, compelling, and clear. You will be the keeper of all product proof points, as well as have a “messaging police” role, ensuring that internal audiences understand and support the messaging, know how to use it and have the materials they need to reinforce them as product spokespeople.
Marketing materials development: You’ll be working with other members of the marketing team to generate brochures, fact sheets, webinars, infographics, checklists, blogs, videos, website, and other content that generates inbound interest. You’ll need to be able to guide brainstorming activities and help the team generate the type of ideas that get Cotiviti noticed in the market.
Campaign strategy: Using input from the Sales team and others, you will take the lead in designing and driving marketing campaigns that introduce Cotiviti to new audiences, increase engagement with Cotiviti content, and target key accounts with tailored messaging. Experience with account-based marketing (ABM) methodologies is a plus. You should also have the ability to recognize marketing opportunities and move quickly to implement and drive projects from concept to finished product.
Product launches: You will partner with the Product team and serve as a key member of the go-to market team for all product releases and updates.
Voice of the customer programs: You will be a conduit of customer information to the rest of the company, conducting win/loss analyses, creating case studies and testimonials, working with industry analysts to understand market perceptions and the customer buying cycle, participating in client-centered product advisory councils, and conducting customer satisfaction and other surveys.
Market intelligence: You will collect, analyze, and distribute market and specifically competitive research needed to inform strategic marketing initiatives and competitive positioning as well as product development efforts.
Sales support triage: You’ll answer the call of the Go to Market team and others who need additional information to support sales initiatives.
Bachelor’s degree in marketing, business, or a related field; MBA a plus.
Minimum 5-8 years of experience in the B2B technology enabled service industry required.
Minimum 5-8 years of experience in various marketing disciplines required, particularly demonstrable ability to design integrated lead-generation campaigns with proven results.
Intuitive understanding of what makes great marketing materials, regardless of medium and audience. Must understand what sticks, what propels human comprehension, enhances retention, and increases targeted audience response.
Exceptional communication skills, including the ability to write and present concisely and effectively.
Creative skills are a plus, particularly as they allow you to conceptualize campaign concepts and imagery.
Impeccable attention to quality, accuracy, and consistency.
Ability to work with a wide variety of people and situations and handle all with grace, humor, and respect.
Must be reliable, driven and dedicated to delivering fast turnarounds and high-quality results under tight deadlines.
Experience managing and motivating colleagues and contractors (e.g., agencies, writers, designers, organizational partners) while working independently within a self-directed environment.
Ability to travel as needed (e.g., tradeshows, meetings)
Pragmatic Marketing certification a plus
Bachelors or better.
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