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Director, Product Marketing

San Francisco, CA, USA | Omada

  • Industry:
    Information Technologies
  • Position Type:
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
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We are looking for a Product Marketing Lead who, as an individual contributor leader, will be accountable for the commercial go-to-market (GTM) strategy and plan for Omada product lines as an integrated part of the product and business strategy. He or she will lead across commercial functions to develop operational GTM plans that achieve business objectives. They will do so by collaborating with Product Leaders, Commercial Centers of Excellence (COEs), including Design, Sales, Customer Success, Alliances, Commercial Operations, B2B / B2C Marketing, and others to enable successful execution.

The Product Marketing Lead will serve as the conduit of market insights and the needs of customers and channel partners into the product strategy by collaborating with cross-functional team members in Clinical, Operations, Engineering, Strategy & Finance, and Product Management. He or she prioritizes market and business requirements, contributes to the development of our value proposition, and leads GTM and marketing plan definition, serving as the number one partner to the Product Line Owner. They will have end-to-end ownership of their GTM and marketing plans, from strategy to content and sales tool development to support plan objectives.

This role is based in San Francisco and reports to the SVP Marketing.

Job Overview

Responsible for:

As a player coach, lead the product marketing function for Omada health multi-condition product platform. Also directly own the core solution area of prevention. 

Develop GTM plan to define product launch, and collaborate with cross-functional stakeholders to deliver a coordinated product rollout in support of business goals and product strategy.

Articulate the value proposition for Omada’s products and identify use cases that resonate with a variety of businesses to create compelling customer-facing messaging.

Drive product positioning based on consumer and buyer insights. Be the storyteller for product capabilities in consumer life and buyer journey

Partner with clinical and policy teams to market the best outcomes of the products

Lead packaging and pricing for our products to ensure they are aligned with the market.

Drive customer targeting and product launches by partnering with cross-functional stakeholders.

Orchestrate actionable, data-driven insights, in partnership with insights team - from customer interviews to marketing analytics tools - to inform product and marketing strategy.

Identify, develop and/or manage the creation of a variety of content types, including web landing pages, videos, presentations, ad copy, and in-person & virtual events, to drive business growth and marketing success.

Stay on top of technology and competitive trends; translate them into POVs and share with the product and sales teams.

You will love this job if you:

Want to make a meaningful difference in the lives of people living with, or at-risk of, chronic conditions.

Enjoy working in a collaborative, transparent, and fast-paced environment with a fun group of people.

You will be successful in this job if you have:

Must have 10+ years marketing experience in healthcare, telehealth domain. Ideally, in obesity medications/devices or digital therapeutics (with focus on cardiometabolic conditions) and/or telemedicine.

Experienced in product marketing discipline with content marketing, product launches, messaging/positioning, pricing/packaging, & buyer persona development.

Successful track record of planning and rolling out marketing campaigns and ability to identify and implement scalable process improvements using a data-driven approach.

Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment.

Proven ability to deliver content including sales playbooks, presentations, guides, webinars, blog posts, web content, and white papers.

Attention to detail and an eye for quality, along with the ability to grasp and translate features into benefits.

Bonus points for:

B2B2C experience

Experience in a structured, analytical career program such as large tech product marketing and management, consulting, or investment banking

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