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Director, Public Relations

Washington, DC, USA | Leading Advertising/PR/Marketing/Events Company

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    7-10 years
Job Description:
54 people have viewed this job

The Optical Society (OSA) is recruiting for a Director, Public Relations. The position will plan, direct and implement all public relations activities for OSA towards the objective of ensuring high quality communications in support of OSA's mission and to enhance the society's external reputation. Manage key communications efforts. Support meetings' and publications' efforts as they relate to communications and promotional opportunities.


 

PRIMARY RESPONSIBILITIES:


 

 

Create, oversee and implement overall PR plans for OSA as well as PR plans for individual programs and projects for both domestic and international activities.

 

Support plenary speaker selection, outreach and confirmation for relevant OSA meetings and events (Leadership, OFC, FiO and 3 OSA Congresses) to identify public relations opportunities. Serves as primary contact for content development, on-site logistics and speaker management.

 

Develop and implement PR programs for OFC, OSA Life Science, OSA Imaging, OSA Laser Congress and CLEO, FiO (including Daily Wrap content, video production, plenary scripting and plenary speaker management.)

 

Manage PR programs for special projects, e.g., International Day of Light, Centennial ever-green programs Light The Future (including script writing, on-site speaker management, post-presentation blog writing)

 

Promote society objectives/initiatives including meetings and exhibitions, publications, member activities, field of optics opportunities and government relations.

 

Draft and disseminate news releases and media materials, promoting OSA initiatives, publications, conferences and programs.

 

Build and maintain ongoing communications with key reporters and industry analysts.

 

Support corporate community in PR activities.

 

Proactively develop media opportunities for OSA executives and volunteer leadership and the promotion of the field of optics.

 

Manage PR consultants and agencies as needed (AIP, Creative Science Writers, Aaron Cohen, Wilkinson & Associates consulting, C&G Partners).

 

As appropriate, develop and provide PR support for crisis communications efforts.

 

Provide training, support to internal departments' social media outreach activities.

 

Provide training on media relations and social media to OSA student chapter leaders and OSA Ambassadors as needed.

 

Develop strategic direction to OSA's overall digital media communications efforts.

 

Ensure high-quality PR visibility, access, and content management or oversight in digital media channels such the osa.org newsroom, OSA blogs and digital strategy 

Support Executive Office in speechwriting and external presentation development and messaging.

 

Work to ensure OSA branding and messaging is reflected in OSA external communications.

 

Support Government Relations external communications and develop content strategy for OSA advocacy issues

 

Develop and implement PR and media programs for OSA journal research. Work with authors and editors to secure positive media coverage of peer-reviewed journal content.

 

 

EDUCATION, SKILLS AND EXPERIENCE:


 

 

7-10 years of professional experience in media relations, public relations and/or communications.

 

College degree, preferably in communications, public relations or journalism.

 

Experience working directly with the media.

 

Familiarity with science research and scientific publishing is preferred

 

Experience in social media strategic planning and implementation.

 

International experience or foreign language skills are a plus.

 

Exemplary oral and written communications skills

 

Excellent interpersonal skills

 

Ability to handle multiple tasks simultaneously

 

Strong time management skills

 

Excellent financial skills from developing and managing budgets to analyzing return on investment, explaining variances, writing budget narratives, and making projections

 

Familiarity with PR and social media management systems, such as Meltwater and Hootsuite.

 

MS Office proficient

 

Travel: International and domestic travel for conferences is required.


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