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Director, Public Relations/Brand and Social Media Strategy

Westborough, MA, USA | SCIEX

  • Industry:
    Pharmaceutical / Biotech
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    7-10 years
Job Description:
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Pall Corporation is seeking high-impact, collaborative candidates for the role of Director, PR/Brand and Social Media Strategy. The new Director will assume global responsibility for media strategy and programs including public relations and social media integration. This role also encompasses brand campaign creation and implementation, supporting the evolution of Pall’s corporate brand strategy. Reporting to the Vice President of Corporate Communications, this position is part of a newly formed and highly driven global marketing team that values accountability, intellectual curiosity, creativity, and the cultivation of team chemistry, within a diverse matrixed organization.

Media strategy and programs

Develop communications and media relations programs that drive media pick-ups, customer engagement, and brand awareness

Manage PR campaigns that align with market segment strategy to drive overall portfolio growth; partner with agencies/vendors to generate press releases and editorials 

Collaborate with global marketing team to craft channel-specific media plans, ensuring content is delivered within a cohesive brand story

Monitor and report on campaign metrics to maximize marketing effectiveness and drive ROI; use metrics to drive continuous improvement of programs

Maximize major media opportunities by managing preparation for and execution at events/trade shows, including onsite orchestration of press conferences, interviews, and social media coverage

Build a strategy and drive increased social channel usage (working content owners) to build presence on Twitter, Facebook, LinkedIn, and YouTube

Develop a strong industry network to create influence with strategic advocates, leading efforts to collect voice of customer (VOC), conduct key opinion leader (KOL) interviews, and obtain customer testimonials

Optimize global PR engagement by working across regions to develop and/or adapt programs; share and implement standard methodologies

Support internal subject matter experts (SMEs) and global marketing campaign owners by driving initiatives that strengthen brand awareness/perception and stimulate qualified lead generation

Help design and execute approach to collecting VOC around brand positioning and messaging

Partner with internal communications team to identify alignment and champion complementary initiatives 

Refresh and expand brand guidelines to enhance copywriting and standardize naming conventions; ensure global compliance 

Establish and maintain ownership of brand review process and standardize globally; gain regional consensus, train associates


Qualifications


7 - 10 years in media and/or brand management, with minimum 5 years in PR or corporate communications

Bachelor’s degree required (marketing or communications preferred)


Competencies:

Write press releases and editorials, crafting inputs from internal and external executives

Manage agency relationships to agree on scope of work and deliver results on time and within budget 

Build and sustain meaningful relationships with KOLs/SMEs

Run press conferences, handle media inquiries and interview requests

Project management skills: strong collaborative approach with proven accountability for deliverables


Ideal candidate has:

Creative, open mind, yet is task-focused and detailed

Interest in balancing critical thinking with hands-on tactical execution

Ability to work independently and comfortably with ambiguity in a fast-paced environment

Experience working in a global matrix environment

Experience in life sciences, diagnostics, or pharmaceuticals, including product launch support, is highly valued 

Ability to travel up to 20%

Diversity & Inclusion

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.


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