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Director, SEM & Emerging Media

New York, NY, USA | CMI Media and Compas, Inc.

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    7-10 years
Job Description:
125 people have viewed this job

A leader within the SEM department, responsible for client relationship management as well as improving internal processes and procedures. 


Establish and nurture client relationships, introducing them to SEM, SEO and social capabilities

Help guide process and procedure improvement within internal SEM team

Provide training and mentorship to entry level employees

Oversee the development of SEM strategies and analysis for clients

Lead client strategy planning and presentations

Manage workflow of junior team members to ensure client deliverables are out on time

Develop a deep understanding of the pharmaceutical market and how search plays a role in the decision making process

Analyze data in order to make optimization recommendations to be implemented by junior team members

Participate in the creation of thought leadership pieces, increasing awareness of CMI

Ability to perform keyword research, write ad copy and optimize campaigns when needed

Analyze performance data and direct supporting staff on recommendation best practices

Partner with analytics and media teams to develop KPIs and measurement plans

Experience managing paid social media campaigns across such networks as Facebook and Twitter

Experience with analytics tools such as Google Analytics, WebTrends and Omniture

Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences

Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus


REQUIREMENTS:


PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-Lookups

Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Kenshoo

Healthcare/Pharmaceutical background a plus

Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields

7+ years of SEM experience


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