Apply Now

Director / Senior Director - Market Access, HIV (Treatment and Prevention)

Foster City, CA, USA | Major Biopharmaceuticals Company

  • Industry:
    Pharmaceutical / Biotech
  • Position Type:
  • Functions:
    General Management
    Consulting - Strategy
  • Experience:
    10-12 years
Job Description:
51 people have viewed this job

Job Description

The Director/ Senior Director, Market Access, HIV provides strategic leadership to achieve net revenue, coverage and market share goals for the Gilead HIV portfolio. 


This key brand marketing role reports to the Executive Director, HIV Treatment Marketing and is based in Foster City, CA:


Responsibilities:


Supports pre-launch payer planning and US payer market context for HIV prevention product(s).

Provides payer market analysis and insights for launch planning process.

Evaluates coverage, net revenues, and formulary access goals with payer needs.

Partners with Managed Markets on all brand initiatives impacted by payers coverage and formulary access issues, including advisory boards.

Develops the brand access strategies and executes a plan of action (POA) for HIV Treatment and Prevention portfolios.

Serves as the brand lead and thinks critically about the insights and strategic considerations related to reimbursement, distribution, and access to include: coverage dashboards, access-related sales team messaging & promotional tools, pull through initiatives, payer-related performance metrics, contracting considerations, etc.

Provides payer-related market analysis and insights for the brand planning process.

Defines and executes access awareness and coverage pull-through strategies and tactics targeted to Healthcare Professionals and patient audiences. 

Provides insights to the Patient Support Department which develops patient facing and healthcare provider facing education materials related to access and support programs.

Demonstrates strong cross functional leadership to develop insights and strategies related to patient and provider access needs.

 

Partners with Managed Markets team to develop an access strategy aligned to the overall brand strategy (access objectives, brand value story, and recommendations on distribution and the potential role of contracting).

Collaborates with brand leadership and cross functional team members to generate brand and therapeutic insights that can inform access strategy.

Provides payer-related context and insights such as market size and dynamics, product clinical profile, product differentiation, competitive environment, market share trends, and lifecycle plan. 

Partners with Managed Markets team to develop an access strategy aligned to the overall brand strategy (access objectives, brand value story, and recommendations on distribution and the potential role of contracting).

Ensures compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions with healthcare professionals, payers, advocacy and other business partners.

Knowledge & Skills:


Bachelor’s Degree required, MBA/MS preferred

10+ years’ experience in the Pharmaceutical, Biotech or related industry experience required

Minimum of 3 years previous Payer Marketing/Customer Facing Payer experience in the pharmaceutical, biotech or a related industry

Sales, Managed Care Account Management, Market Access, Pricing and/or related fields

Preferred Skills:


Breadth of experience across commercial functions (e.g. Sales/Sales Leadership, Operations, Marketing, etc.)

Therapeutic area specific experience

Product launch and specialty market experience preferred

Previous in-line brand marketing experience in the pharmaceutical, biotech, or related industry


Other companies hiring with Ivy Exec

 Company Logos