Director / Senior Director
Brisbane, CA, USA | Myovant Sciences Ltd.
Industry:Pharmaceutical / Biotech
Job Description:70 people have viewed this job
The Associate Director, HCP Marketing (Key Customer Team) - Prostate Cancer (PC) will act as a key member of the HCP marketing team at Myovant Sciences, leading key customer activities as we plan to launch Relugolx for PC in 2021. The role will be responsible for establishing and developing strategic relationships with important HCP stakeholders across the prostate cancer market, leading the development and implementation of PC peer-to-peer educational programs, and leading the planning and implementation of HCP advisory board meetings. The role will collaborate closely with the broader Brand Marketing team, Market Access, Commercial Operations, Business Analytics, Medical Affairs, Legal and Regulatory.
Essential Duties and Responsibilities
Lead HCP Key Customer Marketing as we prepare for the launch of Relugolix in Prostate Cancer
Develop strategic prioritization of Key Opinion Leaders (KOLs) including MDs, nurses, administrators, and pharmacists to engage; determine whether KOLs would be best suited to participate in our speaker bureau, advisory board meetings, or other engagements
Establish strong relationships with KOLs across all identified customer segments
Identify and train HCP promotional speakers with the appropriate skill sets to deliver peer-to-peer educational material through the PC HCP speakers bureau; oversee bureau to help build Relugolix advocacy following FDA approval
Collaborate with the broader Brand Marketing team to prioritize, develop, and implement customized messaging and education tactics to support peer-to-peer education
Conduct advisory board meetings across key PC HCP audiences to help Myovant obtain feedback to optimize the Relugolix customer experience
Work with commercial operations to highlight needed market research or data purchases to enhance our understanding of key customer needs
Demonstrate a comprehensive understanding of the PC disease state, competitive landscape, and therapeutic benefits of Relugolix
Develop and manage budgets associated with key customer activities
Establish strong relationships with key internal functions including sales, market access, commercial operations, medical affairs, legal and regulatory
In partnership with Business Analytics, build and execute measurement plan to track results over time and measure return on investment, where feasible.
Ensure that all marketing activities are in compliance with regulatory and legal requirements.
Core Competencies, Knowledge, and Skill Requirements
Experience developing and executing HCP key customer strategies
Track record of building robust relationships with KOLs
Demonstrate partnership with PRC/MLR to ensure compliance of delivered tactics
Proven ability to deliver on projected results across all HCP key customer engagement channels
High analytical capability with history of effectively directing and leveraging market research and developing, tracking, and acting on performance metrics and market insights
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
History of effectively partnering with agencies to realize the best of their abilities
A fierce and motivating competitive spirit and demonstrated track record of outmaneuvering and winning against the competition in manner that is aligned with Myovant values and rules of compliance.
Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
Excellent interpersonal, oral and written communication skills, confident executive presence, and ability to communicate with and influence senior leaders.
BA or BS, MBA preferred
Minimum of 4 years of experience in HCP marketing, with a focus on key customer engagement, and 6 years total across key commercial functions such as commercial operations, market research/analytics, sales, or sales training.
Advertising agency experience a plus.
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