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Director, Social Strategy

New York City, NY, USA | Leading Media / Entertainment Company

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
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Nickelodeon International is searching for a Director of Social Strategy to lead strategic & operational efforts across its matrixed International 3rd party platform footprint. The Director will mobilize their team to drive planning & publishing strategy with a focus on video for the international markets, be responsible for curating content & making decisions based on content performance/insights and evolve internal operational systems & workflows to maximize efficiency. The role will focus on both strategically promoting the channel’s line-up of content for the kids 2-11 audience, while also being responsible for helping to achieve growth & consumption targets across all Nickelodeon’s priority accounts around the world.

Lead an efficient team in shared goals of video consumption & content marketing; understand & know how to hit targets vs. simply reporting on KPIs

Attend weekly leadership meetings with VDSI (Leading Media / Entertainment Company Digital Studios International) General Manager & team as well as regional facing for updates, planning & strategy

Partner with VDSI team to implement tools & workflows to build seamless content flow from the US to INTL to the markets; be ready to measure efficiency & enact change where needed

Build connections with local markets to evangelize optimization & best practices; feedback on local content strategies and curate local content for global sharing. Create two-way communication paths to receive feedback on content & process – evolve or solve as necessary.

Formulate strong relationship with US team to build content workflows & solve logistical issues in content delivery & future localization

Form strong partnerships with established and emerging social platforms like Facebook & YouTube with an ability to secure industry first opportunities & support innovative agendas

Develop and communicate Organic and Paid Social Marketing strategies for international markets for new and returning Series, Events, Consumer Products, Native Apps, Pro-social and Ad Sales initiatives.

Partner with the Nickelodeon domestic groups to access, utilize & adapt full asset pipeline in international markets

Oversee management and evolution of local editorial calendars and publishing across all key social platforms.

Ensure a strong community management program to ensure Nick Brand Social is listening and responding to fans on a consistent basis in the markets

Partner with Digital Creative Group to deliver insights, results & usage information to ensure continued optimization of central work

Utilize content library, analytics, usage reports & platform insights to create social briefs to the Nickelodeon INTL digital creative team

Work in tandem with local Marketing/Social teams to analyze data points on best practices, content performance & optimize central pipeline

Generate weekly/monthly reports of content usage & effectiveness & help local teams improve performance metrics based on feedback

Key Nickelodeon stakeholder in rollout & evolution of tools & systems to help local markets plan, publish, store & collect data on company set KPIs

Lead vendor negotiations & partnerships

Develop & implement optimized delivery methods of social content to international teams.

In collaboration with Nickelodeon’s consumer marketing team, consult on paid social/influencer campaigns both globally & in specific markets

Align and plan strategic campaigns with internal stakeholders, including consumer marketing, franchise planning, and integrated marketing/sales.

Interpret and analyze all available data and make strategic and tactical recommendations on account management based on those insights.

Understand GDPR and underlying laws governing children and social media, and work closely with Nick BALA to ensure compliance.

Basic Qualifications

Bachelors’ degree

7+ years in Social Media including campaigns of all types (Organic, Paid, Influencers, Content Marketing), preferably related to the Television or Entertainment industry. Both network and agency professionals welcome to apply.

Expertise in using third party ad management tools and a history of creating successful/optimized Paid Social Media campaigns.

Tubular, Falcon, Qbank, Percolate, Sprinklr, Spredfast knowledge a plus

Prior experience managing people; ability to manage & influence teams remotely a plus

Must possess fluency in major social platforms’ best practices, including YouTube, Facebook, Instagram, Snapchat, and Twitter, working knowledge of secondary platforms (Tik Tok, Tumblr, Pinterest) and a keen eye for emerging platforms and trends.

Briefing and managing workflow with outside agencies, plus possessing a robust database of the best social agencies.

Additional Qualifications

Inspirational leader who is both positive & solution oriented

Excellent collaborator & a team player

Ability to manage, motivate & collaborate in varied & international team structure

Meticulous & vigilant, with a high level of attention to detail

International expertise a huge plus.

Comfortable in a fast-paced work environment; able to multi-task, iterate quickly, and adapt to a rapidly evolving brand in a constantly changing environment

Prior experience in the kids’ space is a plus but not required.

“Hold the drama!” - Jojo Siwa

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