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N/A, NY, USA | Slice

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
66 people have viewed this job

Pizza is at the heart of our communities. From birthday parties to gameday potlucks, life’s special moments are bettered by the craftsmanship and tradition found behind local pizzerias’ counters. We’re here to make sure these iconic small businesses serve our communities for generations to come by giving them the digital tools and services commonly found at big chains. Can you imagine what a small mom and pop pizza shop could achieve with the resources of Domino’s? 

As the Director of CRM, you will play a critical role in leading Slice’s CRM strategies. You will develop strategic communication plans for our members across channels and key touch points, including email, push notifications, SMS, on-site, etc. This is an entrepreneurial role, with an opportunity to outline new practices and communication strategies, evolve our infrastructure, and transform how we connect with Slice users. You will report to the SVP of Marketing

What you’ll do:

Lead strategy to optimize the customer journey and identify high-impact CRM initiatives across the company that drive consumer retention and loyalty within our marketplace 

Streamline our processes by leveraging new automations while maintaining/QA of workflows already in place

Apply a deep understanding of marketing best practices to implement and coordinate CRM campaigns through different channels that grow engagement within each segment

Accountable for defining, tracking and measuring KPIs, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations to better drive our initiatives

Oversee a team of marketing operations specialists and ensure timely and accurate segmentation and deployment of campaigns

Own and oversee the execution of Slice's email program, including: coding emails, creating/segmenting lists, tagging links, scheduling emails, A/B tests, quality assurance

Create and own the content calendar for CRM while partnering with other department heads like Product, Engineering and Analytics for higher-level roadmap planning 

Analyze and interpret results from campaigns and share learnings with key stakeholders to drive continuous improvement of campaigns

What we’re looking for: 

Minimum 7+ years’ experience in relevant ecommerce and content email marketing experience, with strong experience in user engagement, loyalty, lifecycle and conversion via CRM [email, push]

Minimum 5 years using ESPs / Marketing Automation Platforms such as Braze, Iterable, or Salesforce Marketing Cloud. Advanced knowledge of Braze strongly preferred.

Have experience in rethinking, evolving, building new CRM strategies for a business with compelling business results

Brings best practices and innovative ideas to team to level-up engagement, lifecycle, and commerce conversion via email.

Results-driven marketer with exceptional quantitative and analytical skills

Experience partnering with data science and analytics teams to develop best-in-class models and diagnostics that drive performance improvement

Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking

Exceptional project management and organization skills, with a keen eye for detail, requiring minimal supervision

Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design

Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively

Passion for CRM and user engagement

Strong sense of ownership and entrepreneurial spirit

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